Future Proof Now, Or Pay Later

Welcome to this week’s edition of “Your Mindset To Millions,” where we discuss how to monetize your expertise through book publishing, speaking, programs, and entrepreneurship.

Are you ready to be fired, laid off, or siloed? Because the current job market is not your friend.

You are either too old, too experienced, or too expensive. AI recruitment tools look at the year you graduated, how many years you’ve been working, and calculate your age and how much you will cost.

If you are over 47 with a lot of experience, you may be labeled as “unemployable.”

Last week, I spoke to seven highly skilled and successful people who submitted over 100 resumes without getting a response. A few years ago, they were being heavily recruited and offered equity.

If you are not doing it already, now is the time to future-proof your career so you have financial security.

When I started working, you didn’t have to think about your personal brand, but now it is 100% necessary.  

If you do not build your personal brand while you have a job, you are making a big mistake.

Because . . . it will save you when you need it most.

So, what is a personal brand? It is:

→ Unique expertise

→ Authority in your space

→ Presence with an audience

These three things will open the door for new opportunities and allow you to monetize your experience in various ways.

You can package your earned expertise as:

• Consulting
• Group cohorts
• Digital programs
• Speaking engagements
• Licensing deals with companies and colleges

This allows you to earn what you are worth, rather than seeking junior jobs that put you in a race to the bottom for salary.

Case Study: Chris

Chris was a top executive and highly respected for his entire career (until the layoffs began). After applying to 97 jobs (with hundreds of applicants), he knew he needed a different way to bridge the gap from today (age 51) to retirement or forfeit his savings.

He wrote a book about what he knows. Here is what happened.

1. Booked to speak at an industry event.
2. He placed a book on every seat with a bookmark.
3. Each book included a bookmark with a QR code
4. The QR code directed people to sign up for a cohort.
5. Chris left the stage with $40K of new clients.

If he pairs this strategy with a strong personal brand on LinkedIn, he can quickly replace and supersede his prior income. Except with this model, he chooses his hours, earns as much as he wants, and has a repeatable system.

This is the power of a personal brand.

My partner, Wendi Weiss , and I have helped hundreds of people monetize their expertise so they can have complete control over their finances, careers, and impact.

Through speaking, programs, consulting, coaching, books, and events, we help people design businesses that align with their purpose and dreams. 

Don’t wait until it is too late. Join one of our cohorts today.

Patricia Wooster

📌 Whenever you're ready, there are 2 ways I can help you:

1. Schedule a call to discuss how we can help you future-proof your expertise.

2. Download the free 48-page document that explains our philosophy and methodology.