Future of Retail

From Amazon to Carrefour via Alibaba, the business is changing thanks to the digital store without cash, in which we work very actively with Iot and Wearables in safe payments without contact, among other things.

The most significant example is the Amazon Go store, which opened in Seattle on January 22, and no longer requires a payment. As soon as you select a product on a shelf to put it in your bag, it is automatically added to the invoice. the video of the promotion is very good, the experience is a bit different, but it is another step forward.

Actually if you pay, but Uber-Style the user experience in the store, all the technological giants are investing in different ways in this regard, deep down to all of us as a user what we like least is queuing and pay as well he said in his day @Ovidio Egido from @Mastercard.

but without a doubt Amazon is the chameleon that most adapts and knows how to make more media noise, but really can maneuver in front of our fashion giants @Inditex with Zara in front, followed by Mango or Desigual among others and more locally and traditionally like El Corte Ingles with the latest readjustment and approach to Google.or H & M reinventing, together with the uniqlo landing in Spain

The changes were never so fast and what I have clear is that we have an exciting future ahead of us to see how the players adapt to the new scenarios and at the same time they will undoubtedly mark the most disruptive solutions.

I leave here below the video with a little humor on our last visit to the NRF in NYC