Future of SEO, LinkedIn: What to Do Now… & Online Marketing
Sometimes you need some content that will make you smile:
LinkedIn Follies:
I was at the DCA Live event on Wednesday and had multiple conversations about how LinkedIn Live and their newsletter features have been extremely successful parts of our marketing plan. I'll be talking about this at the B2B MarCom Summit later this month. That said.... LinkedIn launched games yesterday??!!
LinkedIn has changed notifications, now you get them for both "Grow your Network" and "Catch up". These are not the same - one is someone who wants to connect and this other is a 2 year anniversary at a company. Which, frankly, is a feature that spammers abuse, and I'm not sure anyone "celebrates".
Promoting college connections on LinkedIn also got a little more branded: "People you may know from [your university]" is now getting more prominence, and if you send a connection request, there's more visibility to that shared connection than there used to be. I'm not sure it's going to improve cold connections, but LinkedIn is trying. This is an interesting week to launch that feature. #bitestongue
LinkedIn's AI algorithm around jobs could definitely use some updating. Talking to friends, I'm not alone with this; and in my case, the jobs section has been recommending I apply for McDonalds general manager jobs for the last six months. Which seems like an insanely hard job, and I can't see anything in my LinkedIn profile suggesting I'd be qualified. :)
Interesting Jobs: FWIW, as a jobs market data point, two high level CMOs told me they both accepted new roles in the last week.
Stay Safe!
Josh
P.S. I'm doing a webinar on How To Fix Front Page Results on Google For Your Corporate Executives Wednesday, May 22nd at 1PM EST. Sign up and you'll get the recording even if you can't make it live.
P.P.S. Did you get a copy of my Wikipedia book? Send me your address and I'll send you a copy.
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How to Create a Wikipedia Page for a Person
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I could never pretend that I don't love you.
You could never pretend that I'm your man.
That's exactly the way that I want it.
That's exactly the way that I am.
And you call me in the morning with your troubles
Takin' it downtown every night
I could never place the stars at night above ya.
I got my hands on the ground,
and you know I'm right.
You wait so long,
You wait so long,
You wait so long,
You wait so long.
Colorado was so nice,
Recommended by LinkedIn
but I'm Minnesota's son.
Even when the cold winds blow
in the darkness and the light.
And the young folks search for meaning here,
and the old folks know there's none.
Out your window you can see the world
Babe it's turning, and it's gone.
Hollow headed moment in your eyes.
Shouldn't come to me as no surprise,
that she loves me when I'm gone,
but when I'm here I'm all alone,
left to wander hopelessly again.
I got a woman and she's a friend of mine,
she likes to pretend that she never cries.
But I can see her on the stairs,
and lord it's more than I can bear,
but my head can't simply turn away.
There's a room as cold as it is lonely,
build it up boys, and tear it down.
Well you ain't gonna drive me from my home again
Just gonna have to go your separate way
Well I lost myself a thousand times, perhaps I'll never win
You ain't gonna drive me from my home again
Well you ain't gonna sing your sorry song today
Your teary eyes, they got your whole world cryin'
Well your preachers and your flatter words keep on knockin' on my door
You ain't gonna sing your sorry song today
Living like a window
Stuck wide open
Take it all in
But don't let it burn you out
I know you have your doubts
But just forget them now
Will I see you
Will I see you
Will I see you
Again