Future of User-Generated Content Platform Market: Predictions and Strategic Insights

Our recent research “User-Generated Content Platform Market Global and Regional Share, Trend, and Growth Opportunity Analysis – by Content Type, Organization Size, and Geography” publishes a comprehensive insight into the market. It reveals the user-generated content platform market stood at US$ 4.38 billion in 2022. It is projected to reach a market valuation of US$ 36.20 billion by 2030 growing at a CAGR of 30.2% from 2022 to 2030. The rising use of social media platforms, the increasing use of influencer marketing, and the emergence of e-commerce are the factors driving the growth of the user-generated content platform market. Conversely, concerns in relation to trust and safety and issues in data security are expected to hinder the market.

Due to the fact that technology is advancing at a fast pace, more people, specifically in Asia Pacific is becoming accustomed to the use of smartphones and tablets and also using social media sites.

The user-generated content platform market has seen steady growth in Asia Pacific because it quickly became popular among the people and it is very easy for them to use. Some of the countries where this trend is rising in Asia Pacific region include China, Japan, India etc.

For example one of the site named GO-Globe had a survey and found that out of 100% of social media users in Asia Pacific region, 97.3% of them had access to social media sites on their mobile devices such as mobile phones and tablets. Moreover, another site known as s Facebook has revealed that more than 426 million active users of Facebook in Asia pacific regions. And, top five social media users (with the highest amount of active social media users) in Asia pacific regions include China, India, Indonesia, Japan, and the Philippines.

Overall user-generated content platform market growth is seen as significant in the Asia pacific region.

Increased internet penetration and consumption, rising smartphone devices, and rapid growth of social media users are boosting the user-generated content platform market in India.

According to the report of SB Telecom, India has 448 million social media users, amounting to approximately 32 percent of the overall population, and the majority of users which is 445 million or 99.5 percent of users use smartphones for social media. Facebook, YouTube, WhatsApp, and Instagram are the top 3 social media for India. LinkedIn also had a huge impact, with nearly 37 percent of active social media users also using Linkedin. Meanwhile, it is worth mentioning that India had the highest number of Facebook users in the world in 2020, with 300 million users, showing India’s user-generated content platform market growth.

The exponential development of the user-generated content platform market in china Both COVID-19 pandemic and the ever-growing popularity of social media have done a great favor to the digitalization world nowadays. Amid the COVID-19 pandemic, the ambiguity of business circumstances and our day-to-day life has grown tremendously. And digital adaption and the digital provision of service have made life far easier for all of us. Thus, the digital model is not just a temporary model for users and enterprises, of all scales, at present but also for the upcoming normal, which is the major cause for the mass people now staying in their homes for the sake of their health safety.

In conclusion, all the above factors do contribute to the exponential development of the user-generated content platform market in china both due to its nature and the consumer's habit.

Increase in Use of Influencer Marketing Drives User-Generated Content Platform Market Growth

It is quite interesting to note that influencer marketing is a very effective marketing strategy, which is utilized by the business to use social media platforms to be in touch with people in a more authentic form rather then using traditional advertising methods. Influencer marketing strategy is beating advertising in almost all scenarios because the young generation is adding on to their social media platform to research the product that they envision to purchase. They are getting immune about traditional advertising and the traditional form of advertising. This is one of the way that a brand is able to penetrate this trust and engage closely with their target consumer who would able to find the needs. Influencer marketing provides an inexpensive and authentic to promote to their product and service which plays a vital role in the minds of the consumer. Influencer marketing is a very positive approach that provides a higher return on investments for the company than other marketing strategies in social media. The best part of influencer marketing provides increased visibility for small business and it would surely convert into a customer base for a large brand. According to a 2019 Mediakix survey, about 50 percent of marketers stated that influencer marketing provides higher return on investment for the company in 2019 compared to the other forms of advertising. Influencer marketing provides another battle for the brand to compete with the rest in platform such as YouTube and Instagram which provide robust and optimized way to market their product using a more authentic approach.

Because of the rising popularity of social media and word-of-mouth marketing, firms widely use influencer marketing to promote their products. The main reason behind the success of influencer marketing for marketers and companies could be credibility, engagement, and affordability. For this reason, influencer marketing is now part of the modern marketing mix.

Therefore, the growth of influencer marketing leads to the expansion of user-generated content platform market.

User-Generated Content Platform Market: Segmental Overview

Based on organizational size, user-generated content platform market is segmented into large enterprises and SMEs. The large enterprises segment is likely to record higher CAGR in the user-generated content platform market over the forecast period. Owing to the rise in the use of user-generated content by organizations' services and develop their brand identity, and surge in the adoption of social media platforms, the user-generated content platform market for the segment is anticipated to be transmitted.

User-Generated Content Platform Market Analysis: Competitive Landscape and Key Developments

Key Companies Profiled Includes: Bazaarvoice; CrowdRiff; Pixlee TurnTo; NOSTO SOLUTIONS OY; TINT; Yotpo; Wyng, Inc.; BrandChamp; and Grin Technologies Inc. Major players in the global user-generated content platform market are increasingly competing on new product launches, expansion and diversification, and acquisition strategies. These market players focus on undertaking strategies that open up the prevailing business opportunities.

• In April 2023, Instagram launched a new tool allowing brands to search for the best user-generated content within the app, that the user can share as a pre-fashioned example to advertise your product in-stream. Instagram is also asking Shop managers to include user-generated content into the product listing, to expand the coverage of potential buyers.
• 2 November 2023: Attentive announced an integration with Bazaarvoice is a leader in full-funnel authentic user-generated content (UGC) solutions, allowing our brand partners to generate and send review requests to their customers via text messaging or email. Together, this new solution generates UGC such as ratings, reviews, and customer surveys from Bazaarvoice, and places them inside of Attentive’s SMS and email solution for marketers – combining two conversion engines into one reputation-building experience. This means brands can drive more review generation and other UGC from customers, thereby creating more connections and enriching the consumer shopping journey.
• In late September 2023, Catch+Release announced an AI-powered search that enables natural language queries for user-generated content. The new search engine keeps consumers in one place while helping them to find the content they’re after.

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