Game changer or not? Exploring the future of trade with online exhibitions
Alper AKKURT ⚓🌱🌍🎮
Global Supply Chain Manager @ Tridge | Data-Driven Marketing Expert | Account Executive
In recent years, online exhibitions have emerged as a game-changer in the world of trade, and the agricultural and food sectors are no exception. With the world becoming more and more digitalized, online exhibitions have proven to be a highly effective and efficient way to showcase products, connect with potential buyers, and boost sales.
One of the biggest advantages of online exhibitions is that they are accessible to everyone, regardless of their location or time zone. Unlike physical exhibitions, which require travel and accommodation expenses, online exhibitions allow exhibitors to showcase their products to a global audience from the comfort of their own homes or offices. This means that small and medium-sized enterprises (SMEs) in the agrifood sector, which often struggle to compete with larger companies in traditional trade fairs, now have the opportunity to showcase their products to a much larger audience.
Another advantage of online exhibitions is that they offer exhibitors the ability to showcase their products in a highly visual and interactive way. Through the use of high-quality images, videos, and other multimedia, exhibitors can provide a more immersive experience for potential buyers, giving them a better understanding of their products and how they can be used.
Online exhibitions also offer a number of tools that can help exhibitors connect with potential buyers. Chat and messaging functions allow exhibitors to communicate with potential buyers in real-time, answering questions and providing additional information about their products. This can help to build trust and establish relationships, which can be invaluable when it comes to closing deals.
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Finally, online exhibitions are available 24/7, 365 days a year, meaning that exhibitors can showcase their products to potential buyers around the clock. This means that exhibitors are not limited to specific days or hours, as they would be in a physical exhibition, giving them greater flexibility and control over their sales process and means that potential customers can browse through products and services at their convenience, without having to wait for a specific event or trade show. This is especially important for the agrifood industry, as customers are often looking for fresh and seasonal products that may not be available at all times of the year.
In addition, online exhibitions provide a level of flexibility that traditional trade shows cannot match. Businesses can easily update their product offerings, change their displays, and add new features to their online booth without having to worry about tearing down and setting up again. This means that businesses can quickly adapt to changing customer needs and preferences, making it easier to stay ahead of the competition.
In conclusion, it is clear that online exhibitions are the future of trade, and the agrifood sector is no exception. With their ability to reach a global audience, showcase products in a highly visual and interactive way, connect with potential buyers in real-time, and operate 24/7, online exhibitions offer a highly effective and efficient way for SMEs in the agrifood sector to boost their sales and compete in the global marketplace. If you are in the agrifood industry, consider taking advantage of online exhibitions and our platform, which offers an online booth that operates around the clock, giving you greater control and flexibility over your sales process.
Reach out to me for more information about our Exhibition 365 platform so that we can schedule an online meeting.
alper.akkurt@tridge.com