Game Growth Lab Issue#2: Small Teams, Huge Growth- Join us at GDC

Welcome back to Game Growth Lab!

In this newsletter, we share the latest mobile gaming industry trends, provide actionable tips for growing your games, and share the stories of developers who turned their games into hits—

Here's what you can expect in this issue:

1) An invitation to our event in San Francisco during GDC.

2) An overview of new regulations to launch your game in China.

👋Enjoy our second issue, and feel free to share your thoughts in the comments! 🎮

Join Our FREE Event at GDC - 'Atomic Scaling' Global Book Launch.

The gaming industry is one of the most exciting, fastest-growing, and dynamic industries of our time. Companies like Supercell, Rovio, Twitch, and others have achieved amazing things, going against the tide and providing new frameworks for every game developer, studio, and gaming industry professional to succeed.

But until now, their stories have not been told enough. "Atomic Scaling," by gaming industry veteran and investor Ludovic Bodin , tells the behind-the-scenes story of their success.

Join us on Thursday, March 21st, from 4:00 to 6:00 P.M. PDT in San Francisco during GDC to:

• Enjoy an evening of FREE food and drinks,
• Mingle with other game developers
• Meet the author of the book "Atomic Scaling" and get a FREE and signed copy of the book during the global book launch.

The event is capped at 50 people, and tickets are going FAST!

CLICK HERE TO RSVP

Entering China? You Need Both an ISBN and an ICP

Thinking of launching your game in China? You'll need two key approvals: an ISBN and an ICP. Here's a quick rundown:

• ISBN (International Standard Book Number): This is like your game's unique ID, crucial for distinguishing it in the market.
• ICP (Internet Content Provider) Registration: Think of this as permission to operate online in China, issued by the Ministry of Industry and Information Technology.

First, create an offline version of your game for review. Once it's approved, you can launch the online version. The process can be lengthy, but it's necessary to comply with China's regulations.

For Android games, you'll need to customize your game package for each distribution channel, which can mean creating multiple versions of your game to meet different requirements.

To give you an idea, here is a simplified—yes, simplified—flow chart of the process:

In short, getting your game live in China involves navigating through some complicated regulations, obtaining the right permissions, and customizing your game for various platforms.

It's a step-by-step journey, but with the right prep, you can get your game in front of eager players in this vast market. See how we helped Tap Titan 2 launch their games in China in under 2 months: read the article on our blog.