Gaming amongst the over 50s

In the past five years, video games have become more immersive and realistic than ever before. Thanks to advances in technology, games now look and feel more like movies or television shows. In addition, many games now offer players the ability to interact with each other in real time, making the experience more social and exciting. As the industry continues to grow, it is likely that video games will only become more popular and sophisticated in the years to come.

In 2021, UK consumer spending on digital video games amounted to 3.78 billion. That is up 18% since 2019. 

The over 50s market for gaming in the UK is growing rapidly. A study by the Entertainment Software Association found that 42 percent of gamers in the United Kingdom are over the age of 50. This is up from 36 percent in 2012. This is largely due to the fact that many people in this age group are now retired and have more time on their hands. Additionally, the over 50s demographic is generally more affluent than younger age groups, making them more likely to have the disposable income to buy gaming products. 

There are a number of reasons why video games are particularly popular with this age group. They can provide a fun and challenging way to keep the mind active, and can also be a great way to socialise and connect with other people. Many older people also find that video games can help to relieve boredom and loneliness.

The most popular genres of games among the over 50s are puzzle and strategy games, although there is also a significant market for sports & more strategic RPG games. 

“People who are 50 now were kids when the first Atari systems came out and they also played arcade games, so there is a childhood nostalgia associated with video games” - David S. Heineman

The growth of online and mobile gaming has also made it easier for this age group to get involved in gaming, as they can play games on their smartphones and tablets without having to invest in a dedicated gaming console. 

A survey by AARP of almost 3700 people aged 50 and over identified 1,664 respondents as gamers - meaning they owned a gaming device (phone, computer, tablet, console) and played a game on it at least once per month. 49% of women surveyed played games, compared to 40% of men.

When asked why they played games, 76% of those who did said they played to have fun. 67% said it kept them mentally sharp, 63% liked to be challenged and to solve problems. 60% played to relieve boredom, and 57% played to reduce stress.

In total, the AARP estimated that adults ages 50 and up spent almost £3 billion on games in 2019.

There are a number of gaming companies who are specifically targeting the over 50s market, and many more who are starting to realise the potential of this demographic. With the over 50s market for gaming expected to continue to grow in the coming years, it is an exciting time to be involved in this sector.

However, it is important to strike a balance between gaming and other activities, as too much time spent gaming can lead to negative consequences, like any other age demographic, such as social isolation and poor physical health. Overall, the impact of over 50s playing video games is positive. It helps them to stay mentally and socially active, while also providing a sense of achievement.