The GE Brief: January 2nd, 2024

2023: The Year in Review

Top Stories of the Year

In their final full year together before the planned separation, GE Vernova and GE Aerospace notched hundreds of stories worth celebrating. As the new year approaches, we count down the dozen most read articles of 2023.

The People Shaping the Future

Maysaa Rizk turned a childhood fascination with gravity into a career designing technology to put some of the world’s most advanced engines in the air. Liam Richards and Constance Rodts help lead the company’s Pride Alliance to advocate for a more inclusive work environment. Satish Prabhakaran is tackling the challenge of electric air travel. These and 13 other remarkable individuals gave life to some of GE Reports’ best stories in 2023. Read about them here.

A Short History of GE Advertising

This fall, GE released its final TV ad as a combined company. “Beautiful Law” encapsulates the spirit of innovation that began in Thomas Edison’s New Jersey workshop and that now spins forward as GE Aerospace and GE Vernova prepare to launch as independent companies. Enjoy this colorful ride through the company’s advertising and marketing achievements going back more than a century.

— Video of the Week —

Beautiful Law

GE’s final “one company” commercial celebrates the 132-year-old company’s DNA, speaking to the dreamers, the doers, and the infinite possibilities of GE’s next chapter.

 — Quote of the Day —

“The line that we ended ‘Beautiful Law’ on — ‘GE, once, now, forever’ — is so true. And the fact that the company is reinventing itself as three separate GE-branded companies is, in many ways, the greatest innovation of all.” — Linda Boff, chief marketing officer, GE