🎉Gear up for Amazon's Prime Big Deal Days in October!
Brent Zahradnik
CEO & Founder, AMZ Pathfinder | Expert in Amazon Ad Strategies for Profitable Growth | Host of Beyond PPC Podcast | Co-Mentor, Core Community
Hot off the Amazon Grill 🔥
Mastering Amazon Storefronts: A Guide to Boosting Sales and Visibility
A storefront is pivotal in crafting a memorable customer experience, boosting sales, and fostering customer loyalty. Think of it as your personalized mini-website or virtual shop where customers can browse and buy at their leisure.
Our latest blog talks about maximizing its potential and using it effectively to enhance your brand's presence and drive sales on the platform.
Here are some highlights from the blog:
How AMZ Pathfinder Supercharged Its Walmart Strategy
Our long-standing partnership with Intentwise increased ad sales by 17% while saving 2.5 hours per week for each team member.
The ‘Intentwise Ad Optimizer for Walmart’ helped us optimize bid adjustments, budget management and search term insights and so much more!
The platform efficiently organized performance data by keyword and search term, highlighting top-performing ones that our team could easily incorporate into campaigns with just a click.
Nerd Lounge 🤓
Demand generation vs Demand capture
One of my friends and favorite voices in the Amazon e-commerce space is Brandon Young. He’s been right about a lot of things over the years, but one key thing he said has really stuck with me. He posits that Amazon is an excellent platform for demand capture, but not one suited for demand generation. Amazon’s operation thrives on existing demand expressed by millions of shoppers, mostly using the search bar, looking for products they want. Trying to sell something with little existing demand can be a frustrating exercise because it simply won’t fly off the shelves all by itself. Even if you put it in front of people with ads on related products and search terms, people won’t be sufficiently educated to make a purchasing decision and your ROAS will suffer.
With that in mind, what should we do? If you want to start a new category of product or invent something and sell it for the first time, Amazon is not the place to do it. We’ve been approached by a number of such businesses over the years looking to get established on Amazon or expand their reach with ads, and we always feel the need to tell them they’d be better off raising awareness through other channels first. Putting their budgets and energy elsewhere is more likely to find traction than starting fresh on Amazon. The most durable businesses we work with have existing demand that is created off-Amazon and channeled onto Amazon, where they benefit from higher conversion rates, brand loyalty and trust.
There are dozens of tools, some built right into Seller central like the Product Opportunity Explorer and the Top Search Terms modules inside of Brand Analytics, that give you a look at demand on the Amazon Marketplace. There are ample 3rd party tools like Data Dive that layer on much more information and analysis. Along with direct customer feedback, these are what you should use to expand your product catalog.
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Amazon Dates to Remember
Recommended by LinkedIn
Amazon Accelerate (September 17th-19th, 2024) in Seattle, Washington
Amazon Accelerate, the premier annual conference for selling partners, is an unmissable event for Amazon sellers. This three-day event offers the first look at new product announcements, in-depth learning sessions, vibrant networking opportunities, and personalized support from Amazon experts. Attendees can connect with peers, learn from senior leaders and industry experts, and explore the latest tools and innovations designed to help them succeed. Highlights include inspiring general sessions, practical breakout sessions, and opportunities to engage with affinity groups and Amazon programs.
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Amazon Trending Tidbits 📰
Amazon to Hold ‘Prime Big Deal Days’ Sale in October
Amazon's Prime Big Deal Days event is set for October, with sellers using FBA required to get inventory to US fulfillment centers by September 13. Last year's event took place on October 10-11, and this year, we think it will be close to the 7th of October. This year, Amazon advises sellers to have inventory in warehouses by October 19 to benefit from Black Friday and Cyber Monday sales on November 29 and December 2. The company is promoting its Amazon Warehousing and Distribution (AWD) service as a low-cost storage option, offering a 25% discount on AWD storage fees and 15% off processing and transportation fees. Additionally, Amazon released FAQs to help sellers maximize holiday sales. Black Friday is 93 days away.
Temu Starts Recruiting U.S. Brands
Temu has begun onboarding U.S. and European brands to its platform, despite many brands being hesitant to be associated with the company. All current sellers are based in China, but since March, Temu has added Chinese sellers with U.S. warehouses, reducing its dependency on ‘de minimis imports’ and improving shipping times. Now, two years after its launch, Temu is inviting domestic sellers by highlighting lower fees than Amazon, rapid GMV growth, and special tools to boost sales. While major brands are unlikely to join due to potential reputational risks, Temu aims to attract sellers that already thrive on Amazon.
Thank you for reading!
- Brent
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