Gender Responsive Reporting: A Catalyst for Change in Media and Society*

The recent Gender Responsive Reporting and Communication Continuous Professional Development crash course held in Nairobi County from November 26th to 28th, organised by the Aga Khan University Graduate School of Media and Communications, was not just another training event; it was a vital step towards reshaping the narrative around gender in media and civil society. As I reflect on my recent experience, I have to share insights that underscore the need for these initiatives. Funded by Global Affairs Canada (GAC) through the Aga Khan Foundation (AKF), this initiative is part of the broader Advancing Gender Equality in Media and Civil Society (AGEMCS) fellowship project, aimed at equipping professionals with the tools necessary to mainstream gender in their reporting and communication efforts.

The Need for Gender-Responsive Reporting

The media plays a pivotal role in shaping societal norms and perceptions. However, traditional media narratives often perpetuate stereotypes and fail to represent diverse voices adequately. According to a UNESCO report, women are still significantly under-represented in news stories, accounting for only about 24% of the people interviewed in news articles globally. This lack of representation not only skews public perception but also hinders progress toward gender equality. Furthermore, gender-based violence remains a pervasive issue worldwide. The World Health Organisation estimates that approximately 1 in 3 women globally have experienced physical or sexual violence in their lifetime. The media has a responsibility to report on these issues sensitively and accurately, promoting awareness and understanding rather than sensationalism.

Objectives and Structure of the Training

The three-day course was meticulously designed to enhance participants' understanding of gender concepts, analysis, and mainstreaming practices. The program included:

• Lectures and Case Studies: These sessions provided theoretical frameworks and real-world examples of successful gender-responsive reporting.
• Group Work Projects: Participants collaborated to create gender-responsive media content, allowing them to apply their learning in a practical context.
• Role Play and Peer Feedback: Engaging in role play helped participants appreciate different perspectives while peer feedback fostered a collaborative learning environment.

Key Learning Outcomes

Upon completion of the course, participants emerged with a robust set of skills:

• Application of Gender-Inclusive Language: Understanding the importance of language in shaping narratives is crucial. Participants learnt how to incorporate gender-sensitive language into their storytelling.
• Promotion of Gender Inclusivity: The training emphasised advocacy for gender inclusivity within media practices, encouraging participants to challenge existing biases.
• Creation of Gender-Responsive Content: Participants developed actionable strategies for crafting stories that reflect diverse experiences and perspectives.

Engaging Training Methods

To ensure that training programs like this are engaging, diverse, equitable, and inclusive, several methodologies can be employed:

• Interactive Workshops: Incorporating hands-on activities allows participants to engage actively with the material rather than passively absorbing information.

- Real-Life Case Studies: Analysing successful gender-responsive initiatives can inspire participants by showcasing tangible outcomes from similar efforts.

- Hands-On Learning: Incorporating interactive elements such as role-playing, simulations, and group discussions can significantly enhance engagement. These activities allow participants to actively apply concepts in real-world scenarios, deepening their understanding of gender dynamics.

• Diverse Facilitators: Utilising trainers from various backgrounds can provide unique insights and foster an inclusive atmosphere where different perspectives are valued.
• Diverse Learning Formats:

- Multimedia Resources: Present information through various formats—videos, infographics, podcasts, and articles—to cater to different learning styles. This diversity not only keeps the content fresh but also ensures that all participants can engage with the material effectively.

- Visual Storytelling: Use storytelling techniques to illustrate gender issues. Sharing powerful narratives—whether through video testimonials or written stories—can evoke emotional responses and foster a deeper connection to the subject matter.

• Use of Technology: Integrating digital tools such as online collaboration platforms can enhance participation, especially for those unable to attend in person.
• Creating Safe Spaces for Dialogue:

- Facilitated Discussions: Establish small group discussions where participants can share personal experiences related to gender issues. Facilitators should create a safe environment where everyone feels comfortable expressing their thoughts without judgment.

- Anonymous Feedback Tools: Implement tools like anonymous surveys or suggestion boxes during training sessions to gather honest feedback on sensitive topics. This encourages open dialogue while respecting participants' privacy.

• Engaging Male Allies:

- Men’s Engagement Workshops: Create specific sessions aimed at engaging men as allies in gender equality efforts. Workshops that focus on healthy masculinities and the benefits of gender equality for all genders can foster a collaborative environment.

- Role Models and Mentorship: Invite male leaders who advocate for gender equality to share their journeys and insights. Their experiences can inspire other men to become active supporters of gender inclusivity.

• Gamification of Learning:

- Interactive Quizzes and Games: Incorporate quizzes, games, or competitions that challenge participants’ knowledge about gender issues. This approach makes learning fun while reinforcing key concepts.

- Scenario-Based Challenges: Create scenarios that require teams to solve problems related to gender equality within a set timeframe. This not only encourages teamwork but also stimulates critical thinking about real-world applications.

Continuous Learning Opportunities:

- Follow-Up Sessions: Schedule follow-up workshops or webinars to reinforce learning objectives and assess progress over time. Continuous engagement helps solidify knowledge and encourages ongoing discussions about gender equality.

- Resource Sharing Platforms: Develop an online platform where participants can access additional resources, share articles, and continue conversations beyond the training sessions.

Call to Action

As we move forward in our efforts to promote gender equality through media, I urge all stakeholders—media professionals, civil society organisations, educational institutions, and government entities—to invest in continuous professional development programs focused on gender-responsive reporting. Here are some concrete actions you can take:

• Support Training Initiatives: Advocate for funding and resources dedicated to training programs that focus on gender inclusivity in media.
• Engage in Community Dialogues: Host discussions within your communities about the importance of gender representation in media narratives.
• Mentorship Programs: Establish mentorship opportunities for young journalists and communicators focused on developing their skills in gender-sensitive reporting.
• Collaborate Across Sectors: Foster partnerships between media organisations and civil society groups to create comprehensive strategies that address gender issues effectively.

Conclusion

The journey toward achieving gender equality is ongoing but through dedicated training programs like the one offered by Aga Khan University. By equipping professionals with the knowledge and skills necessary to challenge stereotypes and promote inclusivity, we can transform media narratives into powerful tools for change. Let us commit ourselves to this cause—not just as professionals but as advocates for a more equitable society where every voice is heard, respected, and valued. Together, we can reshape the narrative around gender issues in our communities and beyond. In closing, I invite you all to reflect on your roles within this critical movement.

How can you contribute? What steps will you take today?

The future is ours to shape—let's make it inclusive!

Aga Khan Foundation, Global Affairs Canada | Affaires mondiales Canada and Aga Khan University Graduate School of Media and Communications Aduda David, Denis Galava, PhD Pauline Muriuki Dr. Caroline Kiarie Dr. Nancy Booker Alykhan Peermohamed GlobalGiving Bridgit Kurgat Open Philanthropy Crossref Caren McNelly McCormack , CFRE Internet Society Internet Society Foundation Patience Kiyuka, Ph.D. Patience Nyange, MPRSK Lillian Mutengu

#StoryTelling #Journalism #Gender #Podcast #Media #Communications #WaihigaKMuturi #WaihigaIsImpact #CreatorOfOpportunities #LetsCreateAfrica

Further Resources:

• Read the assignment presentation.
• Listen to the assignment podcast by clicking this link.
• CLA session on 'Gender Equality and Social Inclusion (GESI): Awareness and Fundamentals'
• Advancing Gender Equality in STEM Industries - Strategies for Increased Participation and Leadership
• Best Practices for Training Men to Engage in Gender Equality
• GAD Webinar Series 2022 Episode 4 - In-depth Gender Mainstreaming and Evaluation Framework (GMEF)
• The challenge of gender equality in Africa
• Gender Equality and Women’s Rights in Kenya, Uganda, and Ghana Report
• Gender Equality: Challenges and Strategies
• Gender Equality Training