Generative AI for Digital Marketers - New LinkedIn Learning Course

A few months back, I got a break from winter when I traveled to Carpinteria, California to record a new #LinkedInLearning course.

Being there is always a wonderful experience. You get to hang out in a charming and scenic beach town. And work with the smart and friendly people who put together the courses, like my producer and creative foil, Charles (Max) Wong .

And you're treated to a behind the scenes glimpse into how many talented people are involved in the process.

Another benefit of recording in person is meeting some of the other instructors, and hearing how they got involved, how they engage learners and a few of their development and writing tips.

Then, after a day in the darkened booth, you can unwind with a leisurely stroll along the ocean and just enjoy some quiet time to relax and reflect.

I was even more excited about this trip because the course I was doing was all about generative AI and its place in digital marketing.

AI: An Overnight Sensation ... After 60+ Years

As all of you know, generative AI has taken marketing and communications by storm.

You can use it to write, edit or summarize pretty darn good copy and social media posts or create images and presentations.

Soon anyone will be able prompt it to create and edit a video or build a customized chatbot and expressive avatar for your brand.

But while the AI deluge might be great for growing your team's productivity, its superpowers can also create some pretty bad shockwaves, including hallucinations (aka lies), biased results and misinformation.

And according to a recent survey of senior executives by KPMG, 60% of companies are about a year or two away from making AI part of their business.

So how do you prepare for the onslaught of changes and make generative AI a useful part of your workflow in a strategic and human-centric way?

That's what I cover in my fast-paced Generative AI for Digital Marketers course (⬅️ free by clicking on the title or image below ⬇️).

A big thank you to Max and also to my content manager Kate Gagnon and senior asset producer Misty Teach-McCloud for all your ideas and support!

Check it out, let me know what you think.

More AI News

Speaking of AI, you're probably not surprised it's the topic of this week's Digital Marketing Trends video, a roundup of new writing and productivity apps and chatbots, including one that responds to your voice, talks, looks at you and blinks. Your new BFF?

Inside the Black Mirror: Free Webinar on AI Ethics

What are some of the challenges marketing and PR pros face when using generative AI? How can you develop a system to manage the risks, protect user privacy, assess potential consequences and implement AI in an ethical way?

That's what I'll be discussing on June 7 and noon ET in a free webinar on AI ethics presented by my friends at Propel PRM .

Hope to see you there.

Follow Me on LinkedIn

Well, now that you have your viewing homework 😀, I'm going to wrap up issue #80.

Before I go, be sure to follow me on LinkedIn. This newsletter comes out every two weeks. But between issues, I share shorter daily posts with my take on digital marketing and the latest on generative AI. It's another way to stay on top of the trends.

Thank you to the more than 400,000 of you who subscribe, read, comment and share the newsletter! It's great having all of you along for the ride.

How are you using generative AI at work? What are you excited about and what keeps you up at night? What benefits will AI bring to your workflow? Please add your thoughts in the comments below.

Be sure to reach out if you have questions about any of the videos in Digital Marketing Trends, or my other LinkedIn Learning courses.

You can also visit my my website and send a message or a question.

See you in a couple of weeks.

Disclosure: All the content in this post was written by a human—me and not Martin the bot.