Generative AI: How Your Business Can Benefit from Cloud Platforms

OpenAI’s launch of Sora earlier this year marked a historic milestone in the advancement of artificial intelligence. Reminiscent of 90’s science fiction, Sora’s press release was accompanied by hyper-realistic videos that were indistinguishable from actual filmed footage. Unlike large-language AI models such as ChatGPT, generative AI models such as Sora and Midjourney exemplify the new wave of AI tools that promise to revolutionise the tech landscape. Businesses across the globe have since taken to these new technologies quickly, leveraging them for task automation and content creation.

Despite the endless potential of generative AI, there is a catch - generative AI’s power comes with a barrier to entry. To truly harness the power of generative AI, a business must have the necessary computing power to process the wide range of tasks required. Thankfully, a solution exists to bypass the need for costly infrastructure. Cloud platforms offer accessible infrastructure to host AI applications, and are simple and cost-effective means of supporting cutting-edge AI solutions.

Unsure how your business can benefit from AI solutions hosted on cloud platforms? Here are three innovative ways generative AI can be utilised to drive growth reliably.

Consumer Hyper-personalisation

What exactly is hyper-personalisation? Simply put, it is the ability to harness consumer data and deliver tailored consumer experiences. Businesses can leverage generative AI tools to analyse individual buyer preferences, interests, and behaviours to generate curated recommendations for each customer. That information informs retail and consumer strategy, establishes trust with your target audience and strengthens engagement – leading to an increase in successful conversions. Crucially, businesses can engage with their customers on a deeply personal level that was previously thought impossible to increase their net revenue. 

While not every business might have the technical infrastructure in place to power this process, there are cost-effective solutions to circumvent this limitation. Instead of sinking resources into capital-intensive data centres, businesses can opt for public cloud platforms with AI-ready capabilities like Amazon Bedrock from Amazon Web Services (AWS) or Azure OpenAI service from Microsoft Azure that do the heavy lifting off-premises. This shifts the burden of computing to cloud platforms while affording businesses the benefits of generative AI tools.

MyRepublic Cloud Services offers fuss-free billing for businesses to employ AWS or Microsoft Azure cloud platforms and receive advice from our cloud experts. These help businesses leverage the latest in generative AI and cloud technologies while allowing business leaders to rest easy knowing their teams are well-equipped and supported.

Analytics and Sales Management

With a more concrete application of generative AI, businesses may also benefit by applying AI-based tools to process millions of data points and conduct intricate market analysis. Despite sounding simple, this extends to a wide variety of promising benefits. For example, generative AI can aid B2B businesses in reducing the cost of customer acquisition by automating and streamlining the lead generation and qualification process. AI-powered algorithms can identify the most promising leads through large pattern recognition and enable sales and marketing teams to focus their efforts on these high-potential prospects.

Generative AI models can also speed up the sales process by sending contextualised emails to prospects and moving them along the sales funnel by reading their responses and filtering them accordingly. Businesses can confidently maintain strong relationships with valuable clients without missing a beat by utilising AI customer relationship management solutions hosted on cloud platforms.

Incorporate AI-powered solutions into your workflow today and work with a peace of mind with MyRepublic Managed Cloud Services. Boasting predictable monthly costs that scale with use, you can now focus on making the most of cloud-based solutions and leave the day-to-day support and management to a team of trusted experts.

Powering Marketing Efforts 

Undoubtedly the most common use case for generative AI, content generation tools such as Sora and Midjourney serve as talent multipliers by generating realistic images, graphic design, animation, video and audio for marketing projects. What was once a laborious task that required hours of combined effort from copywriters, designers, and video editors has since been made easy and accessible for everyone. 

It’s worth noting that most of these platforms require a strong graphic processing unit to operate at maximum efficiency. This matter can be easily solved by renting ready-to-go cloud infrastructure to support such capabilities. For example, AWS has also launched its own proprietary generative AI platform called Amazon Titan, capable of creating new images or customising existing images using text descriptions.

Get the best of both worlds with MyRepublic Cloud Services, migrate virtual machines from on-site to AWS or Microsoft Azure platforms with zero stress and proliferate your brand’s digital presence with generative AI tools.

Not sure which cloud platform is right for you? Reach out to MyRepublic Business and receive professional guidance on cloud solutions to modernise your infrastructure today.