The generative AI land rush is upon us

How will generative AI impact user interfaces? That's the question we answer in our latest report: It's All About the Interface: 6 ways generative AI will change how users interact with your products. 

There’s a lot we can infer about this new age from what’s appearing on the landscape, and what we’ve seen over 10 years of designing at the edge of computing: heads-up computing will replace the home screen, the economy will shift away from apps, and brands will redesign entry points to be read by computers instead of people. Here's an excerpt:

The economy shifts away from apps

As the point of transaction shifts from the app store to the web, much will need to be rethought. If even 30% of what we currently do on apps migrates to this new interaction, it will turn mobile phones into a commodity infrastructure item. Features will need to be rethought on a per-user/per-task basis. Instead of paying for applications or subscriptions, users will pay for access to data through various APIs. Whoever masters the nuances of the new interaction metaphor likely opens up an Apple-sized market. Economic power will shift when AI becomes the new home screen.


In this new future, products and services will need to be represented as data fed into large AI models. After decades of user sacrifice, the shoe will go on the other foot. As companies need to place their data into large models in order to compete and be considered a viable player in their industry, there will be a change in business attitudes and policies around IP. Companies will be willing to give up privacy for features.

We’ll begin a new era in data privacy, in which users control their data, holding it in a data marketplace.

Download the full report here to read more.