Generative AI Threats and Zero Trust Solutions: Insights from RSA 2024

Generative AI Threats and Zero Trust Solutions: Insights from RSA 2024

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Podcast: Live from RSAC: The Dark Side of Generative AI


This Month

Earlier this month was the RSA Conference in San Francisco, one of the industry’s flagship global cybersecurity events, and during the event we launched the Identity Fraud Report 2024. The report shows that digital forgeries and new AI-powered spoofing techniques, such as deepfakes and cheapfakes, are becoming more and more common as GenAI tools become more readily available. In fact, the report revealed that there was an 18% increase in digital forgeries over the last year (and roughly 5x more in 2023 compared to 2021).

While at the RSA Conference, we took the opportunity to record this month’s podcast episode. In this episode, we talk about the new updated stats published in the report and discuss the dark side of generative AI – the destructive ways criminals are using it to create deepfakes, optimizing phishing techniques and creating synthetic IDs at scale. We also discuss how CISOs/CROs can set their companies up for success in the fight against these new security threats.

This month also saw the launch of the 2024 State of Zero Trust & Encryption Study, which revealed that nearly two-thirds of organizations are implementing a Zero Trust strategy. Although it’s a positive indicator that organizations – and senior leadership in particular – are seeing the benefits of adopting a Zero trust framework, the research also reveals that skills, budgets, complexity, and regulation all remain significant challenges.


Institute Feature

Video: Exploring Real-Time Remote Biometric Recognition

In today’s digital landscape, identity verification is paramount. Traditional methods are often cumbersome and prone to fraud. Enter real-time remote biometric recognition, a cutting-edge technology revolutionizing identity verification. This technology allows businesses to verify someone’s identity with unprecedented speed and accuracy, all while enhancing user experience. To help explain how Entrust looks at this issue, Aled Lloyd Owen, Global Policy Director at Entrust, outlines the challenges, risks, and compliance factors behind this technology and how it differs across use cases. Watch Video


More Institute Insights

Blog Post: The Dark Side of GenAI: Safeguarding Against Digital Fraud

Recent technological advances mean it’s never been cheaper or easier to be a fraudster. In this brave new digital-first world, fraudsters have more tools at their fingertips than ever before. And the costs of their cybercrimes are skyrocketing. Online payment fraud losses are predicted to increase from $38 billion in 2023 to $91 billion in 2028. Tony Ball, President, Payments & Identity, Entrust, offers his insight into this topic. Read Blog Post

Blog Post: Zero Trust and AI: You Can’t Have One Without the Other 

As evidenced by the 2024 State of Zero Trust & Encryption Study, adopting a Zero Trust framework is now widely viewed by most organizations as a fundamental way of addressing a host of modern cybersecurity challenges. While previous Zero Trust journeys may have sputtered due to the limits of existing technology and a rigorous framework, AI is a game changer. On the surface, Zero Trust and AI may appear to be polar-opposite concepts with the former framed by the strict “Never Trust, Always Verify” principle, and the latter characterized by both the promise and fear of the great unknown. But as Jenn Markey, Advisor, Entrust Cybersecurity Institute, points out, much like “opposites attract,” Zero Trust and AI are natural partners. Read Blog Post

Blog Post: Resolving the Zero Trust Encryption Paradox

Jenn Markey contemplates another conundrum in this second blog post. PKI and cryptography are critical components of a Zero Trust strategy, driving the use of encryption to keep identities, devices, data, connections, and communications secure. Like many things, increased use of encryption starts with good intentions, but may have unintended consequences. In this case, the proliferation of certificates across the organization may create a management and ownership challenge, adding cyber risk. This is the Zero Trust encryption paradox, which is why two of the critical early steps on an organization’s Zero Trust journey are to identify and inventory all cryptographic assets, followed by establishing clear ownership. Read Blog Post


The Stats

The predicted global merchant losses from online payment fraud in 2028, up from $38 billion in 2023. Source: Juniper Research

The "fraud hour" – more fraud occurs at this time regardless of where businesses are in the world. Source: Identity Fraud Report 2024


 Upcoming Events     

Join us at our in-person regional Digital Security Forum, where our experts will share insights on:

  • Combating AI-driven threats like phishing and deepfakes
  • Navigating Zero Trust strategies
  • Preparing for the era of post-quantum cryptography, and more


Limited seats available – reserve your spot now!

Chicago | Thurs., July 11, 2024 | Convene  Learn More/Register


About the Entrust Cybersecurity Institute

The Entrust Cybersecurity Institute offers insights and education for IT and business leaders charged with protecting and growing their organizations. Learn more at entrust.com/cybersecurity-institute.

Feedback? Talk to us at cybersecurityinstitute@entrust.com.


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