Geotech World: An Entrepreneurial Venture Transforming Geosciences

We were at one of the largest geosciences events in the United States, where professionals from all over the world gathered in Houston, a city known for both its energy industry and its scientific community. During a luncheon with extraordinary women, I was introduced to a woman with a determined gaze. "Hello, I'm a geologist, and I'm here at IMAGE with my company," she said with a confidence that immediately impressed me. What began as a casual conversation quickly turned into a fascinating journey through virtual reality applied to geology and collaborative platforms for professionals in the field. I was captivated by her passion as she spoke about her company, and within minutes, I discovered she was the creator of this innovative vision. This sparked my interest in learning more about Claudia Ruiz-Graham and her company, Image Reality.

During our conversation, Claudia shared how her journey at BP, one of the largest companies in the oil sector, was key in developing the idea behind her company. "BP gave me the opportunity to see the world through geology," she commented. However, when the industry began facing cutbacks and a significant amount of accumulated knowledge was lost, Claudia felt the need to preserve it and leverage it through technology. "I felt it was time to apply what I had learned and take a step forward with an innovative solution," she explained.

This is how Image Reality was born, a company that combines emerging technologies such as virtual reality and drones with geology. From the start, the company focused on creating training experiences for geologists, offering access to remote geological areas through virtual field trips. "We wanted geologists to continue learning, no matter where they are," she said. With her eyes set on the future, Claudia also discussed how her company facilitates collaborative work among global teams, breaking down the barriers that have traditionally limited access to geological information. To enable more professionals to explore and analyze rocks in greater depth, Claudia and her team, in close collaboration with Shell, developed Stratbox Core Explorer, the digital twin of core libraries. This advanced tool allows teams to collaborate around integrated well core information, from images and analyses to thin sections. Today, Image Reality provides services to major companies in the industry, enhancing geologists' ability to work more effectively and accurately.

Claudia reflected on the challenges she faced during her career, particularly when she lost her job at BP. "It was a tough blow, but it made me realize it was time to start my own business," she confessed. Far from being discouraged, she saw that experience as an opportunity to reinvent herself. "I had to adapt quickly, but I did it with a positive attitude and a strong desire to learn," she added.

When I asked her about her vision for the future, Claudia was enthusiastic about the potential of artificial intelligence in geology. "Artificial intelligence will not replace geologists, but it will enable them to make more precise and informed decisions," she asserted confidently. Her vision is clear: to combine human strengths with the power of technology to advance our understanding of the Earth and its resources.

At the end of our conversation, Claudia offered some advice to entrepreneurs. "Surrounding yourself with a good team is essential," she said. "It’s also important to deeply understand the problem you want to solve and maintain constant communication with your customers. Flexibility and the ability to adapt are key to success."

Claudia Ruiz-Graham has not only proven to be a leader in her field but also a source of inspiration for many. Her persistence, intelligence, and ability to see opportunities where others see obstacles make her a role model for others to follow.

If you want to learn more about this story and the innovations Claudia has brought to the field of geology, I invite you to visit: Image Reality Website: www.imagedreality.com/our-services/

by Adriana Henao Bejarano