Get Started on Your SEO Journey with Proven Tips, Strategies, and Real-Life Examples of Programmatic SEO.

There are various methods to increase website traffic, and search engine optimization (SEO) remains one of the most popular. With the advancements in modern technology, particularly AI, ranking for various keywords has become more accessible, which can attract more traffic to your website. One of the latest SEO strategies that has emerged is programmatic SEO. 

However, proper implementation is required to be effective. This article will cover programmatic SEO's essential elements and showcase how it can positively impact your business.

What is Programmatic SEO?

Programmatic SEO (SEO) is a technique that uses technology and templates to create multiple landing pages that target low-competition keywords. The goal is to design an engaging and unique template that can be replicated and customized to target similar keywords within the same niche. When done correctly, this method can quickly generate thousands or even millions of web pages and significantly improve your brand's domain authority.

However, if the content could be more meaningful and valuable, you'll end up with spam pages that can do more harm than good. Developing a high-quality landing page template is a crucial aspect of programmatic SEO, and the better the template, the greater the chances of success.

Real-World Examples of Successful Programmatic SEO

Specific industries can benefit more from programmatic SEO than others. The travel sector uses this practice more frequently because it needs to target people in different cities and countries. For example, Expedia has thousands of landing pages that focus on specific keywords (such as "the best hotels in [city]") and only change the city name for each page. The layout and content on each page are almost identical. 

In this case, programmatic SEO speeds up the process of creating these pages one by one, which is something sites like Expedia would have to do regardless. Since their goal is to offer travel accommodations for every city, it makes sense for them to use technology to develop an SEO model that can be replicated.

Real-world examples of companies leveraging programmatic SEO. 

Canva

Creating various graphics and images online using Canva without downloading software is possible. Canva is a platform that caters to various graphic types, including video icons, business cards, and social media posts. Canva uses pSEO to generate optimized landing pages for different keywords instead of manually creating them, which helps it rank higher on search engines.

For example, Canva creates pages that teach users "how to make [X]," where X represents any graphic that can be created using Canva. Canva's extensive content creation and optimization efforts have improved its online visibility.

IFTTT

IFTTT is a platform that enables businesses to connect different software programs through automated workflows called "applets." IFTTT's ability to integrate with nearly any program and the many possible combinations can significantly enhance a company's programmatic SEO.

For instance, every landing page can provide information on how to link various apps using IFTTT, and the company can easily update the names of the apps on each page. It can even create multiple pages for a single app or website, explaining how to link it with numerous other programs. Since each page offers value to the user, they collectively improve IFTTT's ranking for these types of queries.

Urbanspoon

UrbanSpoon is an online platform many people use to find the best restaurants and cafes in a particular area. The platform provides a detailed list of dining options, ratings, reviews, and menus, which helps users make informed decisions about where to eat.

UrbanSpoon also offers a "Slot Machine" feature that allows users to spin a virtual slot machine to randomly select a restaurant in their area based on specific criteria like cuisine, price range, and location. Using search engine optimization techniques, UrbanSpoon can quickly and easily rank for various keywords related to restaurants, helping users find the best places to eat.

Other categories of sites that can easily benefit from pSEO include: 

Websites curating lists are popular because they gather information for people looking for products or places while offering personalized templates allowing users to input their information. These sites can rank for a variety of topics, including but not limited to dog toys, video games, and streaming apps.

If a product or service is in high demand, it will likely have competitors. One option is to create a template outlining top alternatives to a high-ranking product or program and then gather data to optimize programmatic SEO. For instance, list the best alternatives to Photoshop and identify apps that offer similar graphic design features.

In general, it's vital to ensure that collecting data that can be easily adjusted on each page is straightforward. Ideally, this data should be OK without significant content creation, allowing you to scale your landing pages more efficiently without adding extra work.

Separating Fact From Fiction: Is Programmatic SEO the Same as Spam?

Implementing programmatic SEO correctly is different from spamming. However, due to the learning curve involved in the process, it is easy to mistakenly spam your website, which could result in search engines like Google flagging it.

Usually, programming skills are required for pSEO, but non-coding alternatives are available if you are not comfortable working on the development side of your website. However, these no-code options are more expensive, creating a trade-off.

To avoid making programmatic SEO spammy, focus on providing value and ensure that datasets change across different landing pages. Additionally, depending on your website and content focus, you may only be able to generate a limited number of pages, not thousands. Therefore, it's essential to keep your expectations realistic before diving in.

Launching Into Action: Your Guide to Getting Started With Programmatic SEO

Programmatic SEO is a powerful tool to improve your website's search engine ranking. However, it should not be used as a substitute for creating high-quality pages that provide value to your customers. To get started on the right track, consider these factors.

Firstly, ensure that you focus on providing value—site programmatic SEO to cause programmatic SEO to list inherently valuable pages for users. The technology streamlines the process, but the content truly matters. If you're only trying to rank for keywords and not paying attention to the quality of your page content, you'll end up with spammy pages that won't benefit anyone.

Another important consideration is avoiding duplicate content. Since programmatic SEO involves creating a single template that can be scaled to generate thousands or even millions of pages, it's crucial to ensure each page is unique enough to avoid being flagged as duplicate content by Google. This is especially important if you create lists of similar products or services.

It's a good practice to thoroughly test your templates before scaling up your programmatic SEO efforts. Doing so helps you identify and address issues, ensuring your programming works as intended. Once you have fixed any problems, you can confidently expand your efforts as needed.

Trello

Trello is an excellent option if you're looking for a platform to help you organize your daily tasks. With Trello, you can create boards, lists, and cards to keep track of your projects and deadlines. It's user-friendly and customizable, so you can adjust it to your needs.

This platform is far more efficient than traditional to-do lists or sticky notes. As your workload grows, you can leverage Trello to manage your tasks more effectively and improve productivity.

Lastly,

Programmatic SEO uses technology to create multiple landing pages that target low-competition keywords and improve your website's domain authority. It's crucial to ensure high-quality content on each page to avoid spam pages that can harm your website's ranking. Programmatic SEO can positively impact your business's online visibility when implemented and monitored correctly.