Getting Clients Without Complicated Funnels

Thanks for reading The Marketing Minute, a weekly series where we share the behind-the-scenes stories of impactful growth strategies that we’ve used to get more leads or improve the sales process of our members at Connect 365.

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The purpose of today's post is to do two things for you…

1. Debunk the myth that you need complex or expensive “funnels” to get clients

consistently

2. To show you a better, more consistent, and easier way to find your best prospects, build relationships with them, and turn them into high-paying clients.

When I first started my business in the recession during 2010… I spent thousands of hours trying everything that "gurus" and publications told me to do.

The result? Wasted time, wasted money, complete overwhelm... and my growth remained stagnant.

In a vacuum, every one of the strategies I tried CAN work. They all have their place. But I was spending more time working on landing pages than I was talking to potential clients.

That's a problem. 

A problem that was actually stopping me from growing.

Death by Funnel

The simplest path between points a-to-b is a straight line.

You can't get on social media, check your email, or watch a video without getting hammered with ads from "gurus" about how all you need to do is create a funnel. And the data backs this up. 

A recent report from Commerce Signals found that ‘Data estimates that 40% of all media spend is wasted.’ If you’ve ever worked on a ‘funnel’ for what has seemed like endless hours only to discover, you actually then need a way to drive people into it, you aren’t alone. 

That’s not to say sales funnels can’t work. They certainly can. But there’s a lot of time, energy, and money that goes into making them effective. At the end of the day, you end up spending countless days and nights working on something that is never going to work for your business. 

I call this ‘Death by Funnel’ and it sinks thousands of small businesses every year.

But it doesn’t have to be that way…

Growing Your Business Doesn’t Have to Be The Complicated

What if you simplified and stopped doing all of this stuff? 

What if you went back to the old way of doing things? 

What if you took back control of your growth? 

Well, that’s what I did. And it led to…

• Multiple 7-Figure Businesses
• A WSJ Best-Selling book
• Over 10,000 Clients Using My Systems
• Nearly $40M in Revenue 
• And A Life That  I Never Thought Was Possible

This system has given me and my clients the freedom to create an incredible lifestyle, make an impact for our clients, and created a legacy for years and decades to come. 

I want to help you do the same. 

So whether you’re just starting out or looking to scale your existing business, you’re looking at the roadmap right here. 

Let’s dive in…

“Simplicity is the ultimate sophistication.” - Leonardo Da Vinci

Right now, small businesses need to focus on:

• Directly communicating with prospects
• Having online conversations
• Practicing follow-up best practices
• Staying in front of their prospects on social media
• Developing business relationships. 

None of that requires a huge budget and 17 different software products.

This is the system we teach and that has worked over and over again for a decade now. Combine direct outreach over email with social media content with the goal of getting your prospects to agree to a meeting. 

When you do more than just catch your prospect’s attention and instead sincerely earn their trust you end up with hotter prospects, happier clients, and more revenue. 

There are high-pressure tactics that will get you clients but that style of marketing only works on businesses and/or people going through a significant amount of pain. Those that are so desperate for a solution that they will do whatever you tell them to. 

Even if they don’t want to. Meaning that the moment you don’t get results they will immediately think they’ve been manipulated. That’s how problem clients are born. 

If you want a predictable, repeatable way to reach and convert your best prospects in as little as one hour a month. Try out The Lead Generator 2.0 Free For a Full Month. 

Get Started Here.

This system, one that focuses on building trust through content and online conversations, utilizes our human need for connection. By demonstrating your value in a personable way you will have a better opportunity to catch clients who not only want what you offer but who will happily pay for it as well. 

I call this The Micro Megaphone Method and it is the exact same system that we've used to grow our own business and thousands of our client's businesses. 

It has led to over $39M in revenue internally and has helped over 10,000 clients generate over $1.2 BILLION in revenue. 

Now, this post was simply a high-level overview of the system and while I sincerely hope it opened your eyes to a better, easier, way to get clients... knowledge will only get you so far.

 You will get no results without implementing the system into your business. Without taking deliberate action to make this change in your business nothing will change. 

The good news? We're going to help you set it up for free. For a very limited time, we are offering free test drives of our brand-new Lead Generator 2.0 program to get everything set up. 

The Lead Generator 2.0 includes all of the training, live coaching, AND automation tools you need to get your lead generation machine up and running in a way where 90% of the work is automated or done for you. 

The better news? You get it free for a full month. 

Right now, while you're still thinking about it, go to this page to get started. 

You know the world is changing. You know you need to change with it. This is your opportunity to make that happen and make this year your best yet.