Are Ghost Postings Haunting Your Career Search
Companies are posting phony job listings—are they’re benefiting from it?
For those searching for their next job, ghost posting, or the practice of posting fake or non-existent job listings, has become a growing challenge in today’s job market. As highlighted in a recent survey by ResumeBuilder.com, nearly 40 percent of companies admitted to this tactic, often driven by intentions that mislead both current employees and job seekers.
What is Ghost Posting? Ghost posting refers to job listings posted by companies without a real intention to hire. These postings appear on job boards and company websites but serve purposes other than filling an open position. Instead, they are sometimes used to make current employees feel replaceable, project the image of a growing company, or build a pipeline of potential candidates for future roles.
Survey Highlights Impact of Ghost Posting
The survey, which gathered insights from over 1,600 hiring managers, sheds light on the motivations behind these misleading practices. Companies reported that they post these ghost listings to build a sustainable talent pipeline, promote openness to external talent, suggest business growth, and to build a resume portfolio for future hiring needs. Nearly half of these ghost listings appear on popular job boards like Indeed, Zip Recruiter, Monster and Career Builder, where they often remain active for months.
Often these ghost positions are not simply placeholders. In this survey, 39% of hiring managers said they generally contact applicants for ghost roles, while 45% sometimes reach out. Additionally, over 80% of employers admit to interviewing candidates for positions they have no intent to fill or may not currently exist. It is good practice for companies and hiring managers to build a network and engage potential candidates. This approach helps establish and robust external talent pipeline.
For a person in career search, this practice can be troubling, as it can lead job seekers into a cycle of false hope and wasted effort if the company is not transparent with the status of the position. For those navigating the job market, it emphasizes the importance of researching companies and potentially managing expectations when applying to roles listed on job boards.
How to Avoid Falling for Ghost Job Listings
If you’re on the job hunt, here are some proactive steps to help you navigate and avoid falling for ghost job listings:
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Using these strategies can help you make informed choices and avoid the pitfalls of ghost listings, which are increasingly prevalent. By being cautious and diligent in your application process, you can protect your time and focus on genuine opportunities.
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1moDone correctly, it's a great way for organization's to build a talent pipeline. At the same time, it could backfire and impact their employer brand. For job seekers, there are some excellent strategies to help you get around this on job search engines. Michael Grubich, MBA has some great suggestions in this article!