Global Marketer of the Year finalists announced
Jury selects marketing leaders from The Walt Disney Company, Cisco, DoorDash, Kraft Heinz and AB InBev.
3 in 4 brands want changes to their agency remuneration model
WFA research shows complexity, automation and AI are influencing traditional models.
Ad spend growth predicted to slow in 2025
Tom Ashby, WFA Global Lead for Media Services, analyses next year's likely trends.
WFA launches supplier diversity guide
New WFA playbook offers practical tips and case studies on how to implement supplier diversity programmes and drive growth through inclusive marketing.
"We're competing with people's couch on a Saturday afternoon"
Primark's Chief Customer Officer, Michelle McEttrick, on growing the fashion retailer outside of Europe and driving in-store experiences.
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CEO - ABA - Associação Brasileira de Anunciantes and WFA’s Executive Committee Member
3wCongrats from ABA Brazil to the finalists!👏👏👏👏👏