Globally Speaking – June 2024
Welcome to the June edition of our Globally Speaking newsletter!
This month, we explore the world of AI and its ability to truly understand our complex world. Our latest Globally Speaking podcast episode delves into the concept of ‘Genuine Intelligence™’ and why AI should be seen as a tool to enhance, not replace, human capabilities.
We are also excited to showcase two groundbreaking solutions. Firstly, Evolve, which sets the foundation for the future of language solutions by combining AI with human expertise to revolutionize translation efficiency and speed to market. Secondly, our innovative new digital self-service platform, HAI, that integrates RWS’s AI-powered technology and linguistic expertise, enabling everyone to translate content quickly, easily and securely – without compromising on quality. Discover in this edition how HAI can help you reach and inspire global audiences effortlessly.
During our recent workshop focused on Genuine Intelligence at The University of Manchester, we spoke to future language specialists about the evolving landscape of translation and localization thanks to advances in AI. Thanks to Cetin Amirak and Emma Fisher for enlightening the next generation of our industry.
This month, we’re also proud to introduce ‘Tridion Docs Genius’, a new module for Tridion Docs that reimagines how users interact with structured content, enhancing their ability to find the right information in a seamless and intuitive way.
Don’t miss our inside RWS section for more insights, as we are thrilled to announce our near-term science-based emissions reduction target approval by the SBTi, marking a significant milestone in our sustainability journey and as we celebrate Pride Month.
We hope you enjoy this one! Happy reading 🌟
Globally Speaking – AI Dialogues: can AI truly understand the world?
🌎🎙️ Have you ever wondered how many colours the human eye can distinguish? Around 1 million! Yet, language only has about 12 basic colour terms to describe them.
This leads us to the question: Can AI truly understand our world if it relies solely on linguistic training data? The reality is that language is an abstraction – an oversimplification of the world that doesn’t contain all the information humans have, such as visual or auditory information. So we cannot achieve true intelligence by training a model purely with language data.
Listen to our latest Globally Speaking episode as Marina Pantcheva and Emma Fisher dive deep into the theme of ‘Genuine Intelligence™’, and discover why we need to use AI as a tool that enhances human capabilities but does not replace them.
Download your report on ‘Genuine Intelligence™’, the future of human-machine collaboration.
#GloballySpeaking #GloballySpeakingPodcast #AI #ArtificialIntelligence #Language #GenuineIntelligence #Human #TechTalks
Innovations – the best just got better with Evolve
Discover the world’s first ‘Genuine Intelligence™’ solution in our new video. Evolve is a powerhouse combination of AI and human expertise that takes the translation game to the next level – helping clients achieve up to 65% efficiency gains and go to market faster.
We are proud to be setting the foundation for the language solution of the future by building the perfect language ecosystem:
✨ AI-powered technology
👥 Human-in-the-loop
↔️ End-to-end translation solution
Learn more about Evolve here.
#GenuineIntelligence #AI #ArtificialIntelligence #Human #HumanInTheLoop #Translation #L10n #Localization #Business #Enterprise
Grow global – introducing HAI: Human + AI
HAI seamlessly integrates our powerful AI technology with a global network of human language specialists. This means you can translate content quickly, easily, and securely – without compromising on quality. But that's not all! HAI ensures highest level of confidentiality so that your content is never exposed, reused, or shared with any unauthorized third-party.
Reach, inspire and connect with new audiences all over the world. Quickly, easily, whenever you need it. Learn more about HAI.
#HAI #Human #AI #AITechnology #ArtificialIntelligence #Translation #L10n #Localization #Translation #GlobalMarketing #SpeakGlobal
Cultural connections – RWS at The University of Manchester
Earlier this month, we hosted a presentation at The University of Manchester where we spoke to future language specialists about the next step in translation and localization with developments in AI. Among other things, we asked students and professors how they feel about the current technology developments and what ‘Genuine Intelligence™’ means to them.
Recommended by LinkedIn
Thank you to Cetin Amirak and Emma Fisher for sharing the knowledge to the young generation and to The University of Manchester for hosting us and helping us shape the future of the industry!
Read more about 'Genuine intelligence™’.
#LanguageSpecialist #Translation #Translators #l10n #Localization #AI #GenuineIntelligence
Tech talk – Tridion Docs Genius: where content clicks
How can we provide our clients with a better way to deliver their structured content so that their users can find the right information to get their job done?
This is where our innovation comes into play culminating in a new module for Tridion Docs: ‘Genius’. It’s not just an application update; it's a reimagining of how people find what they need when they need it. We believe our novel approach is a change in thinking about how users interact with structured content. Enabling them to do their jobs better seamlessly and intuitively, leading the way for a new era of content delivery.
#ContentManagement #TridionDocs #GenAI #CCMS #StructuredContent #ContentDelivery
📖 Read, 🎧 listen, 👀 watch – our top picks
📖 According to Gartner, the adoption of AI tripled last year, with 37% of organizations incorporating AI in some capacity. But AI is not a quick magic fix; it won't automatically add value or significantly enhance your operations. Read more about it in this Euronews article.
🎧 Are you getting caught up in the hype of Generative AI and Large Language Models for translation? Join us for this thought-provoking webinar where we'll dive deep into the world of AI translation and help you understand which technology is the best fit for translating your content.
👀 In this Amazon video, explore how businesses use GenerativeAI on AWS to accelerate their projects and break new ground. Spoiler alert: We’re one of them!
Inside RWS – our sustainability journey
In February 2024 we submitted two greenhouse gas inventories for review by the Science Based Targets initiative (SBTi) Target Validation Team.
Today we are proud to announce that our near-term science-based emissions reduction target has been approved by the SBTi. This approval represents a key milestone in our sustainability journey.
#SBTi #Sustainability #Emissions #CarbonEmissions #GHG #LifeatRWS
Inside RWS – wishing everyone a happy Pride Month! 🌈
At RWS, we believe in the power of sharing stories to foster understanding and inclusion. In this video, hear from our LGBTQIA+ colleagues as they share their experiences, highlighting the importance of bringing our authentic selves to work and society. When we express our true selves, we gain self-confidence and self-worth, paving the way for success.
Join us in celebrating these stories and the diversity that makes RWS a great place to work. We encourage everyone to embrace authenticity, understand inclusion, and stop marginalizing others.
Together, we can build a more accepting and supportive world. Interested in joining the RWS family?
#Inclusion #Diversity #Authenticity #RWSPride #LGBTQIA+ #Pride #PrideMonth #LifeatRWS
And that’s a wrap for this month!
Thank you for reading. We hope you‘ve enjoyed this month's content. Subscribe to our monthly newsletter on LinkedIn to ensure you stay up-to-date with all the latest information and make sure to follow us on our different channels.
And don't forget to check out our latest #GloballySpeakingPodcast episodes.
Marine, Social Media Manager, RWS
Office Professional & Customer Service Specialist | Associate's Degree Holder | Dedicated to Delivering Exceptional Administrative and Customer Support
5moInteresting all around! I hope I get to do my part soon!
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5moCongratulations! I need work Job permit visa sponsorship for warehouse picking packages Job work or Delivery Driver Job Work
Intérprete médico en Future Group Translation Services
5moAstounding- As a matter of fact new generations are so much fond of this AI techno and the implementation of it in many colleges and universities is amazing. I do state, that it`s one of my favorite tools to implement in every question I get.
Up-and-coming translator. Financial Crime Analyst
5moFascinating! I hope we will be able to implement AI in various different fields and break the stigma that implies AI is out to replace us. Keep up the good work!
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5moExcellent