Globally Speaking – November 2024

Welcome to the November edition of the Globally Speaking Newsletter! 🌎

This month, we’re exploring the transformative impact of AI across industries. In our latest Globally Speaking Podcast episode, Çetin Amirak from RWS and Andrea Friio from AWS delve into the future of Generative AI, transitioning from experimentation in 2023 to full-scale production in 2024. Discover strategies to tackle challenges like AI ‘hallucinations’ and learn how innovations such as Retrieval Augmented Generation (RAG) and ‘agentification’ are shaping tomorrow's AI landscape.

But that’s not all! Here’s what else we’ve been up to:

• 🌍 Celebrating the incredible success of Zoho, which reduced localization costs by 64% with our tech-enabled language services.
• 🌍 Unlocking the power of localized eLearning to boost engagement and improve knowledge retention worldwide.
• 🌍 We’ve also been on the move! Catch the highlights from recent events like LocWorld in Monterey, Tekom in Stuttgart, DevLearn in Las Vegas, and Going Global Live in London. At each event, we showcased our cutting-edge services and solutions, sharing valuable insights and tools to help businesses connect authentically with audiences worldwide.

Ready to dive into these stories and insights? Happy reading!

Globally Speaking Podcast – AI Dialogues: Exploring the evolution of Generative AI with AWS

🎙️🌎 Are you ready to jump into the future of AI?

In this new episode of our Globally Speaking podcast, join RWS Group's Çetin Amirak and Amazon Web Services's (AWS) Andrea Friio as they explore the exciting evolution of Generative AI, from experimentation in 2023 to full-scale production in 2024.

Discover how Generative AI is transforming customer experiences, supercharging productivity, and sparking creativity – but don’t overlook the indispensable role of high-quality data in achieving success.

Are you wondering how to tackle new challenges like AI ‘hallucinations’? Our hosts reveal innovative strategies, including prompt engineering and Retrieval Augmented Generation (RAG), to ensure your AI projects thrive. And as an added bonus, get a sneak peek into emerging trends like ‘agentification’ that are shaping the future of the AI landscape.

Tune in for invaluable insights that will empower you to leverage Generative AI for groundbreaking innovation.

Innovations – Evolve, our revolutionary and award-winning human + AI solution

With decades of real-world AI experience, we combine the speed of machine translation with the nuanced accuracy of human expertise. Get the best of both worlds and experience the future of enterprise AI translation services with Evolve .

Using the latest AI and our own neural machine translation technology, Evolve automates more of your translation workflow and delivers up to 65% efficiency gains – accelerating your time to market without sacrificing quality. Discover how Evolve can help you go further faster!

Grow global – we help Zoho reduce localization costs by 64%

Zoho, the global technology company trusted by over 100m users, has transformed its localization strategy, reducing costs by 64% with RWS tech-enabled language services. The turnaround time for translated content has also been reduced from 10 to three days across 23 languages.

“Zoho has always been at the forefront of innovation and has built a solid reputation for delivering the highest standards to its customers,” said Amanda Newton, President of Global Content Services at RWS. “Its traditional translation processes have been replaced with a centralized localization strategy, underpinned by our AI-enabled technology, services and people, ensuring that it will continue to deliver quality content and uniform brand messaging across 23 languages.”

Read more in our announcement.

Cultural connections – unlock the power of localized eLearning

Authentic eLearning localization allows users to understand and learn – as though the message was crafted for them from the very start. It's a critical driver of engagement, knowledge retention, and on-the-job performance. When employees feel understood and connected to the training materials, they're more likely to embrace the learning and apply their newfound skills.

While the advantages are clear, how do you overcome the challenges of limited resources and keeping content up-to-date? Read this blog post to discover how to maximize the impact of your eLearning programs.

Tech talk – modern tech-enabled translation to take you further, faster

Those who transform their translation operations will take their business further, faster. The next generation of translation technology is here.

At its heart, a modern tech-enabled translation service has an agile translation management platform built specifically to support continuous localization. This means that, by design, it can easily manage large volumes of content and is able to adapt to the growth in ‘bite-sized’ content. Discover why agile, AI-powered translation services can take you further, faster! Let us show you a better way to address new markets, and introduce you to the many advantages of modern tech-enabled translation .

Download our ebook and learn how to transform translation efficiency.

📖 Read, 🎧 listen, 👀 watch – our top picks

📖 For the third year in a row, Oxford University Press is inviting word enthusiasts worldwide to help them crown the Oxford Word of the Year! You can vote for your favourite word here .

🎧 In this engaging Localization Today conversation organized by MultiLingual Media, delve into accessibility in localization and see how intercultural insights elevate international management practices.

👀 The holiday season is here, and Coca-Cola has made history by reimagining its iconic 'Holidays Are Coming' campaign – this time, it's 100% AI-generated! What do you think?

Inside RWS – a month packed with events: LocWorld in Monterey

Our team had an amazing time connecting with you at LocWorld52 in Monterey, California – where we loved showcasing Evolve, our groundbreaking AI-driven solution which combines neural machine translation, large language models, and human-in-the-loop services. Check out our after-movie below!

Inside RWS – Tekom in Stuttgart

At the beginning of November, we were at Tekom in Stuttgart, Germany! We had a great time showcasing our products and services including Trados, Tridion and Language Weaver, as well as talking about AI in our sessions both in English and German! Thank you to all of you who stopped by our booth! Missed the event? Catch all the highlights in our wrap-up video below!

Inside RWS – Devlearn in Las Vegas

That’s a wrap for Devlearn 2024! We had an incredible time in Las Vegas, exploring the future of learning and tech with the top experts in the industry. This year’s event was packed with cutting-edge sessions, and we’re thrilled to have been part of it: our own Lenny Grinberg, VP of Sales, and Max Swisher, Director of Technology at Content Rules, Inc., shared their expertise in a session on 'The Secret to Delivering Training on Operational Updates – Fast'! Check out the highlights in the video below and relive some of our favorite moments!

Inside RWS – Going Global Live in London

At 'Going Global' Live in London, the leading event for businesses that are looking to expand internationally, we showcased how our teams can help you take your first steps toward speaking directly to audiences in their native languages, unlocking new markets and opportunities worldwide. Ready to transform your translation journey? Watch the highlights to see how we’re empowering businesses to Speak Global and connect authentically across borders. Catch us at the next event! 👉 https://hubs.ly/Q02YLC6p0

And that’s a wrap for this month!

Thank you for reading. We hope you've enjoyed this month's content. Subscribe to our monthly newsletter on LinkedIn to ensure you stay up-to-date with all the latest information and make sure to follow us on our different channels.

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And don't forget to check out our latest #GloballySpeakingPodcast episodes .

Marine, Social Media Manager, RWS