The Goal of a Goal: Unlocking Success Through the Power of Process
Jon Dwoskin
I'm a Business, Executive & Sales Coach / Author / Speaker/ Podcaster 2485357796. Stuck? I Help Successful Business People Get Unstuck & Grow Their Business Big. Very BIG!
As a business coach, I work with individuals who are already successful but feel stuck—like they’ve hit a ceiling they can’t break through. Often, they come to me with ambitious goals but no clear path to achieving them. The truth is, the goal itself isn’t the problem. The key to getting unstuck and unlocking their next level lies in the process.
When you refine, simplify, and commit to executing a strong process every day, you’ll not only hit your goals but often surpass them in ways you never imagined. Here’s how to make it happen.
1. The Real Goal Is the Process
Your goal is the outcome you want, but it’s the process—the small, consistent actions—that drives results. The goal is just a marker; the process is what keeps you moving forward, whether it’s building a new revenue stream, developing leadership skills, or scaling your business.
When you focus on the process, you:
If you’re stuck, ask yourself: is my goal too far removed from my day-to-day actions? If so, it’s time to zero in on the process.
2. Refining Your Process to Get Unstuck
Stuck individuals often have a process that’s overly complex, unclear, or missing key components. To get unstuck, you need a process that’s specific, measurable, and actionable. Here’s how to refine it:
a. Assign Ownership
Who is responsible for each step? This isn’t just for teams—it applies to you as well. Take full ownership of your role in every part of the process. If you delegate tasks, assign them clearly and hold people accountable.
b. Set Deadlines
Deadlines create urgency and focus. Without them, tasks drag on, and progress slows. Break your process into small, manageable steps and attach firm deadlines to each.
c. Define Measurable Outcomes
Success is easier to achieve when it’s measurable. For example, if your goal is to expand your client base, your process might include specific targets like scheduling 10 outreach calls per week or adding 20 new leads to your pipeline every month.
d. Simplify Ruthlessly
Complexity is a common reason why people get stuck. Simplify your process to the essentials. If a step doesn’t directly move you toward your goal, cut it out.
3. Execute Every Single Day
The difference between those who stay stuck and those who break through is simple: consistent execution. It’s not about grand gestures; it’s about small, intentional actions repeated daily.
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Build Daily Habits:
Integrate your process into your routine. For instance:
Stay Flexible:
As you execute, pay attention to what’s working and what’s not. Adjust your process as needed, but don’t let tweaks derail your consistency.
4. Why the Process Unlocks Bigger Goals
When you commit to the process, something incredible happens: the results often exceed the original goal. Why?
For example, one client wanted to grow their business by 15%. After refining and committing to a process, they surpassed that goal and achieved 40% growth in the same time frame. It wasn’t magic—it was the power of executing a clear, focused process every day.
5. Take the First Step Today
If you’re successful but stuck, it’s time to shift your focus from the goal to the process. Here’s how to get started:
When you do this, you’ll not only achieve your goals—you’ll discover that the ceiling you thought was holding you back doesn’t exist. You’ll move faster and further than you ever imagined.
Remember: The goal of a goal is the process. When you master the process, you get unstuck, and the results take care of themselves.
THINK BIG!
JD
Founder - Silver Hawks Steel Detailing LLC
2wJon, I noticed particularly in most of your content you used the phrase "successful but stuck" and it makes me wonder that how can any successful business owner feel stuck!!!..it only happens that, business owners feel stuck when they don't see much of a success and cant figure out what they need to do to in order to progress in their business., especially w.r.t their financial goals. Would you care to explain?
Your messaging and advice are always the best therapy for me, JD. This article is another great reminder of how to push through challenges and keep moving forward!