#GoGlobal Newsletter | December 13th Edition 🌎

If you’ve decided to expand your business internationally and chosen a market to enter, you’ll need to decide on a mode of market entry. This essentially means working out how you’ll get your goods or services to the end user. Sounds simple, doesn’t it? Don’t be fooled!

Choosing a mode of market entry is an important decision. It’s a key part of your international business model, and will have a significant impact on costs to you and your client. Your mode of market entry will also affect the speed at which you can transact business and the amount of effort you’ll need to put in.

Click here to read more.

In the previous article, I talked about trading strategies, such as exports and ecommerce. These approaches are typically low-risk, don’t require a large upfront investment and can be a good first step into a new market because they allow you to test how well your products and services are received in that country.

However, as companies grow and develop a reputation for quality products and services, their intellectual property becomes more valuable. Transfer strategies like licensing and franchising – which were once the exclusive domain of multinationals – have been adopted as a means of expansion by niche-market businesses that have popular products or services.

Read the full article here.

Investment strategies include strategic alliances, joint ventures, mergers and acquisitions and establishing a presence in-market. At one end of the scale you have strategic alliances, which can be as simple as a temporary collaboration between two companies, at the other there are mergers (two companies joining forces permanently), acquisitions (one company buying out another), or setting up a subsidiary or a branch of your domestic company in the new country.

Read more.

The holiday season is here, and so is a gift that’ll last longer than just Christmas! If you’ve been dreaming of taking your business to new heights, my book, Business Beyond Borders, might just be the ultimate holiday gift. And this season, you can get it for free! Just cover the shipping—$12.99 within Australia and $39.99 for friends abroad.

Why not take this chance to start crafting a global vision for your business in 2024? Unwrap your global potential with Business Beyond Borders! Use the code HOLIDAYBIZ2024 at checkout🎄