GoHighLevel Plans: $97, $297, & $497 Pricing Explained

GoHighLevel offers three pricing plans tailored to different business needs: the Agency Starter Plan ($97/month) for individuals and small businesses, the Agency Unlimited Plan ($297/month) for agencies managing multiple clients, and the Agency Pro Plan ($497/month) for SaaSpreneurs seeking advanced white-label and scalability features.

Each plan unlocks powerful CRM, automation, and marketing tools, with increasing levels of customization and revenue potential.

In this article, we’ll explore each GoHighLevel pricing plan in detail, provide an exhaustive comparison, and help you determine which tier aligns with your business goals.

Overview of GoHighLevel Pricing Plans

GoHighLevel offers three pricing tiers to accommodate a wide range of business needs:

1. Agency Starter Plan ($97/month): Designed for small businesses and individuals looking to enhance client management and marketing automation.
2. Agency Unlimited Plan ($297/month): Ideal for growing agencies managing multiple clients, with added scalability and advanced features like software reselling services.
3. Agency Pro Plan ($497/month): Perfect for SaaSpreneurs aiming to build recurring revenue models with full SaaS automation and white-label capabilities.

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Agency Starter Plan ($97/Month)

The Agency Starter Plan is the most affordable option and offers core features essential for professionals, small businesses, and solo entrepreneurs.

It provides powerful tools to streamline client management, marketing, and automation while keeping costs low.

Features

• Sub-Accounts (Maximum of 3): The Starter Plan allows users to create and manage up to three sub-accounts. This means you can use 1 sub-account for your business and manage a maximum of 2 client accounts.
• Unlimited Users: Add as many team members as needed to your account, allowing for seamless collaboration.
• Reputation Management: Monitor and respond to online reviews to build a strong reputation and maintain trust with your audience.
• Appointment Scheduling: Integrated calendar tools make scheduling and managing appointments easy, helping businesses reduce missed opportunities.
• Pipeline Management: Track leads and opportunities through a visual pipeline to ensure effective follow-ups and conversions.
• Prospecting Tools: Identify and connect with potential clients using built-in tools designed to streamline prospecting.
• Funnel and Website Builder: Create high-converting sales funnels and responsive websites using the drag-and-drop builder.
• Basic Email and SMS Marketing: Launch email campaigns and send SMS messages to nurture leads and engage customers.
• Mobile App Access: Manage your business on the go with GoHighLevel’s mobile app, available for iOS and Android.

Pros and Cons of the GoHighLevel Starter Plan

Pros:

• Affordable for startups and freelancers.
• Includes essential tools to get started with CRM and marketing.
• Easy to use for beginners.

Cons:

• Restricted to 3 accounts, which limits scalability.
• No access to SaaS mode or advanced automation tools.

2. Agency Unlimited Plan ($297/Month)

The Agency Unlimited Plan builds on the Starter Plan and is designed for growing agencies managing multiple clients. It unlocks advanced features to scale operations, boost client retention, and create new revenue streams.

Features

• Unlimited Sub-Accounts: Manage unlimited client accounts under one GoHighLevel account, making it ideal for agencies handling multiple businesses.
• Advanced Marketing Automation: Implement complex workflows for email, SMS, and pipeline management to optimize your marketing strategies.
• AI-Powered Employees: Utilize AI tools like AI chatbots and assistants to enhance customer support and streamline operations.
• Resellable Features: Monetize additional tools such as WhatsApp messaging, WordPress hosting, and other integrations to increase profitability.
• Social Media Management: Schedule, manage, and post content across multiple social media platforms directly from the dashboard.
• Comprehensive Reporting Tools: Access detailed analytics and reports to monitor campaign performance and make data-driven decisions.
• Google Business Chat: Communicate with clients directly through Google Business Chat, enhancing accessibility and responsiveness.
• Reputation and Reviews Management: Proactively manage online reviews and maintain a positive business reputation.
• Team Management: Assign roles, monitor tasks, and collaborate seamlessly with team members using robust management tools.

Pros and Cons of the Unlimited Plan

Pros:

• Highly scalable for growing agencies.
• Ability to generate additional revenue through software reselling services.
• Enhanced marketing tools for advanced campaigns.

Cons:

• May be overkill for smaller businesses with minimal client accounts.
• Higher monthly cost compared to the Starter Plan.

3. Agency Pro Plan ($497/Month)

The Agency Pro Plan, also known as the SaaS pricing plan is GoHighLevel’s most advanced tier, catering to SaaS entrepreneurs and large-scale agencies. This plan includes all the features of the Unlimited Plan, with additional tools for building a fully branded SaaS business.

Features

• Full SaaS Mode Activation: Operate a subscription-based SaaS business with complete access to GoHighLevel’s white-labeled tools and features.
• White-Label Branding: Customize the platform entirely, including domain, logo, and color scheme, to reflect your brand identity.
• Advanced API Integrations: Integrate with external tools and platforms to create a highly customized and connected workflow.
• Priority Support: Access faster response times and dedicated onboarding support, ensuring seamless setup and issue resolution.
• Premium Reporting: Advanced analytics and custom reporting dashboards give you deeper insights into client performance and campaign success.
• Sub-Account API Access: Leverage API access for sub-accounts, enabling further customization and control over individual client needs.
• Enhanced Resellable Features: Expand your offerings with even more monetizable tools, including premium integrations and services.
• Custom SaaS Templates: Create and distribute tailored SaaS packages for niche industries, boosting appeal and marketability.

Pros and Cons of the Agency Pro Plan

Pros:

• Tailored for SaaS business models.
• Maximum scalability and branding options.
• Offers premium support for seamless operations.

Cons:

• Offers little value for smaller agencies or startups that are not interested in selling SaaS.
• Advanced features may require a steep learning curve.

Detailed Comparison of GoHighLevel Pricing Plans

GoHighLevel’s pricing structure is tailored to cater to businesses and agencies of all sizes. Understanding the key differences between the plans—Agency Starter vs. Unlimited and Agency Unlimited vs. Pro—is essential for selecting the right option.

Let’s dive into a thorough comparison of these plans.

Agency Starter vs. Agency Unlimited

Sub-Accounts

The Agency Starter Plan limits users to three sub-accounts, making it ideal for smaller operations, such as independent marketers or small agencies handling only a handful of clients.

On the other hand, the Agency Unlimited Plan offers unlimited sub-accounts, allowing agencies to manage an unrestricted number of client accounts or business locations, which is a significant advantage for scaling operations.

User and Contact Management

Both plans include unlimited users and unlimited contacts, ensuring that businesses can manage large teams and databases without additional costs. However, the Unlimited Plan’s scalability with its unrestricted sub-accounts makes it far more attractive for growing agencies.

Marketing and Automation Tools

Both plans include core marketing tools like split testing for funnels and emails, pipeline management, reputation management, and prospecting tools. These features help agencies streamline lead generation and client engagement.

However, the Unlimited Plan extends its value by allowing agencies to white-label the platform, a crucial feature for branding and client retention.

Advanced Features

The Starter Plan lacks the advanced resellable features available in the Unlimited Plan, such as the ability to monetize WhatsApp integrations, WordPress hosting, and AI employee tools. These additional revenue streams can significantly boost the profitability of agencies on the Unlimited Plan.

Who Should Choose These Plans?

• The Starter Plan is ideal for small businesses or solo entrepreneurs who are starting out and need access to basic CRM, marketing, and automation tools.
• The Unlimited Plan is better suited for growing agencies managing multiple clients or locations, offering the ability to scale operations and create new revenue opportunities through SaaS features.

Agency Unlimited vs. Pro

White-Labeling and SaaS Mode

The Unlimited Plan allows agencies to white-label GoHighLevel and resell it as their own SaaS product.

However, the Pro Plan takes this a step further by unlocking SaaS Mode, providing full control over the branding, customization, and monetization of the platform.

With features like a SaaS Configurator, agencies can design subscription packages tailored to specific industries or niches.

Custom Dashboards and API Access

While the Unlimited Plan provides one custom dashboard, the Pro Plan offers unlimited custom dashboards, giving businesses the flexibility to create highly tailored reporting environments for different clients.

Also, the Pro Plan includes advanced API access, enabling deeper integrations with third-party systems. The Unlimited Plan only includes basic API access, limiting its customization capabilities.

User-Level Reporting

User-level reporting, exclusive to the Pro Plan, allows agencies to analyze performance metrics at a granular level, offering insights into individual users’ activities and contributions. This feature is essential for larger organizations needing detailed analytics to inform strategy.

Re-Billing Features

The Pro Plan includes robust re-billing features, allowing agencies to monetize tools like Twilio, WhatsApp, and AI employees. This feature empowers businesses to charge clients for usage-based services directly, adding another layer of revenue generation not available on the Unlimited Plan.

Custom Objects and Advanced SaaS Features

Custom objects, a feature only on the Pro Plan, allow agencies to design highly tailored CRM elements for unique business needs. This flexibility makes the Pro Plan particularly valuable for agencies serving specialized markets or industries.

Who Should Choose These Plans?

• The Unlimited Plan is best for mid-sized agencies seeking to manage multiple clients and leverage white-label SaaS tools without needing extensive customization.
• The Pro Plan is ideal for large agencies or SaaS entrepreneurs looking to build a fully branded and customizable SaaS platform with advanced analytics, integrations, and monetization features.

Key Takeaways from the Comparison

1. Sub-Account Scalability: The Unlimited Plan’s unlimited sub-accounts are crucial for agencies aiming to scale, while the Starter Plan is restrictive with only three sub-accounts.
2. White-Labeling: Both Unlimited and Pro Plans offer white-labeling, but the Pro Plan’s SaaS Mode and additional customizations make it far superior for branding.
3. Advanced Revenue Streams: The Pro Plan’s features like re-billing, SaaS configurator, and custom objects unlock unique revenue opportunities unavailable on the other plans.
4. Customization and Integration: Advanced API access and unlimited custom dashboards on the Pro Plan offer unmatched flexibility for large agencies.
5. Cost-Effectiveness: The Starter Plan is suitable for individuals or small teams, but the Unlimited and Pro Plans offer better long-term value for scaling businesses.

Final Thoughts on GoHighLevel Pricing Plans

While the Starter Plan ($97/month) provides a cost-effective introduction to GoHighLevel’s tools, the Unlimited ($297/month) and Pro ($497/month) Plans are designed for agencies aiming to scale and create new revenue streams.

The Pro Plan, in particular, stands out for its extensive customization, advanced features, and SaaS-building capabilities, making it the top choice for ambitious SaaS entrepreneurs and large-scale agencies.

Try the 30-day free trial to explore which plan aligns with your needs and experience the platform’s potential risk-free.