Going from Digital Marketing to Context Marketing

Every day I am working with partners across Europe, Middle East & Africa on developing their business and enabling them to provide modern omnichannel solutions and innovative digital transformation to their clients. One of the challenges I often face is the ability to grow the perspective from building a good looking website with great content, to building a complete digital experience, that is driven by the context in which you meet the customer.

Today, Sitecore partners around the world, are having very different conversations with our clients. They are moving very fast from Content Management Services - where Site is still playing a market-leading role - to designing customer journeys that span across multiple touchpoints and enables an unseen level of personalized customer experience, throughout the journey. The technology that allows companies to deliver these experiences are now available with a single technology platform; Sitecore Experience Platform 9. But even if the technology is a huge enabler of this new way of engaging with customers, the magic happens when marketers start to think about context first.

At Sitecore, we are not "only" delivering the only truly integrated platform for providing real omnichannel customer experience management and commerce. We provide the methodology and business toolset to make the promises of the technology become reality. If you don't already know about SBOS and the opportunity strong personalization is to your company's digital transformation, check out this short video from my colleague, Lars Petersen.