A good old ad with an impressive woman
Remember those times? 1999 it was. This is Gert Boyle, the owner and legend behind Columbia. The bottom part of the ad shows the product that is to say the Columbia jacket and describes why it is a good one. What does it have that is so special ? Once can only ask oneself 'How can she possibly sit still with a cup of coffee in snowy surroundings with a smile on her face enjoying it so much? Preferring that to being in Florida? Raise your hand if you would agree with her. I do. She looks awfully naughty. In a good way. Plenty of humour. Great story.