Google Ads newsletter - week 25

Welcome to the Google Ads newsletter.

In this newsletter, you read all the news around Google Ads from week 25.

Partnership ProfitMetrics

Looking for a best-in-class e-commerce server-side Google Ads tracking solution without the setup hassle?

ProfitMetrics' Conversion Booster for Google Ads, is a plug-and-play tracking tool that offers features including full server-side tracking, POAS (profit) tracking, consent mode compatibility, and enhanced conversion tracking.

It stands out by tracking, on average, 17% more conversions compared to server-side Google Tag Manager tracking. For more detailed information, visit the website.

New Google Ads template edition

This week I have added more than 70 new pdf to the Google Ads template!

If you want more tips and insights into Google Ads make sure to check it.

This template will be updated every month and you will always have access to these updates.

For more information visit this page.

Google Ads news

Reminder surcharges changes

Just a reminder from Google that Google will begin charging updated surcharges for ads served in Italy, Spain, and Türkiye on 1 July.

Google expands brand safety and suitability

IAS expands brand safety and suitability measurement for Youtube to include Pmax and Demand Gen.

GA4 - Advertising Segments

Brais Calvo Vázquez found out that Google has added the tools section to Advertising.

This report shows GA4 audience sizes over the past 30 days across each of the following networks:

- Search

- YouTube

- Display

- Gmail

Deprecation Buy On Google Data

Kirk Williams just got this email notification for the Buy on Google Data deprecation. Make sure to download your data in Google Merchant Center before July 17:)

Instacart Youtube Ads

Instacart has announced a new feature that allows consumers to purchase products directly from YouTube ads.

End UI Google Ads

Google is now really showing the end date of the Old Google Ads Design.

Change imported conversion

Felix Mayo just sent me this imported conversion design that now has a data integration section. I haven't seen this before!

Added support for managing keyword targeting

Google has added support for managing keyword targeting assigned at the advertiser level for DV 360. For more information go to this page.

User messages different state launch

Google has launched user messages for Colorado, Connecticut, Virginia and Utah privacy laws in AdSense in addition to California.

Advertising segment statement

Official Google has now launched the advertising segment in GA4. Here you can see if an audience segment is big enough to retarget.

Image editing live

Brent Neale found out that the image editing tool is now live in his Ads account!

Change in definition Merchant Center

Merchant Center is switching from the word feed to data source.

AdExchanger thinks that this switch shows that " Google is becoming less reliant on information provided by the brand or merchant to inform its marketing services.

Rather than rely on the account’s product feed, for instance, Google Merchant Center pulls data from the site and app and interprets it for itself"

For more information read this article.

Instant reports

Instant reports will soon be available using Bid Manager API.

New contact option

Arpan Banerjee found out that for the contact options, Google now requires an End Customer Company Name field!

Conversion recorded time

Parth Shah found out that modeled conversions can be assigned up to 12 days after the conversions are recorded!

If you have a lot of modeled conversions keep in mind that you want to look at a solid previous time frame. For more information go to his post.

GA4 Ecom Attributor

Christoph Scherf announced that Google has released a new open-source solution, called GA4 Ecom Attributor.

This new tool helps you send Item list and promotion data easier, making your monetization reports more actionable & insightful for alle-commerce events.

For more information go to this page.

Subscriptions and Engagement

Thomas Eccel found this campaign goal, looks like the Subscriptions and Engagement goal is rolling further out!

I saw this feature first about a month ago when Shailesh Kabra ✅ sent me a picture.

With the YouTube campaign types or goals it really looks like Google is always rolling these out slowly.

Merchant Next Center update

Victor Sellés Guillemat shared that:

- Starting in July, most accounts will begin migrating to Next.

- Google confirmed the inclusion of "Supplemental feeds" and "Feed rules".

- The new "Add-ons" section will be used to activate complex functions such as Google Customer Reviews, Google Product Reviews, and Local Inventory Ads, among others.

- The "Countries" tab will show the status and improvement actions to be carried out in all countries.

- It will be possible to create and manage campaigns directly from the Merchant Center without having to access Google Ads.

Consolidating content suitability

Menachem Ani Ⓜ️ found out that Google is consolidating the content suitability section for YouTube and Display starting in September!

The changes:

- Some content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”)

- “Embedded YouTube videos”, “Live streaming”, and “Families” exclusions will only be available account-wide

- Many topic-based exclusions are still offered at the campaign and ad group levels

YouTube is again gaining more revenue

Buying YouTube Premium in Turkey or Ukraine? That could be over soon. Google is now reportedly canceling YouTube Premium subscriptions purchased using VPNs to access lower prices.

Merchant Center Promotions

In H2 Google will expand Merchant Promotions to the new countries:

- SE

- CH

- DK

- AT

- SG

- VN

- NZ

- ID

- TH

- MY

- PH

GA 360 Change

As a Google Analytics 360 administrator, you can now include Google Marketing Platform (GMP) groups in recipient lists when you send reports by email via the 'Schedule Email' and 'Send Email' share options.

New Google Advice

Mason Werner found what looks to be a piece of new advice from Google. In this picture, they are recommending measuring conversions based on your website builder.

Big LSA change

Matt McGee found out that Local Services Ads are coming on Google Maps! This is a big change.

YouTube permission change

Georgi Zayakov just send me that YouTube will soon ask iOS users if they want to opt into “more personalized advertising” with an App Tracking Transparency (ATT) prompt.

Generative AI Automatically Created Assets

Anthony Higman found out that Google is launching Automatically Created Assets at the campaign level using generative AI.

Automatically Created Assets will leverage your ads using generative AI.

Google says that this will enhance your RSA (Responsive Search Ads) ad strength and fill in the gaps in your RSAs.It's still unclear when these will roll out.

Advertising report UI

Thomas Eccel found out that Google has updated the UI of the Advertising report! This new design encourages you to select an Advertising Report or Publishing Report.

Google Linking Services

Mike Ryan found out that Google is already persuading users to link the services if you have not linked them.

Week 25 finished

That's all the news from week 25! If you want to read more news check my website.