Google DV 360: Only Available to Select Partners?

As a digital marketing specialist, I'm frustrated that Google 's Display & Video 360 (DV 360) platform is only available to select partners. This creates a disparity in the agency environment, giving larger agencies with more resources an unfair advantage.

DV 360 is a powerful platform that allows agencies to manage their entire digital advertising campaigns across multiple channels.

It offers a wide range of features, including:

• Programmatic buying and selling
• Audience targeting
• Reporting and analytics
• Attribution modeling

These features can be incredibly valuable for agencies, helping them to improve the performance of their campaigns and deliver better results for their clients.

However, not all agencies have access to DV 360. Google only grants access to select partners, which are typically large, well-established agencies. This means that smaller agencies and independent consultants are at a disadvantage, as they don't have the same tools and resources to compete.

This disparity is unfair and it limits the opportunities for smaller agencies. It also stifles innovation, as smaller agencies are less likely to be able to invest in new technologies and strategies.

I urge Google to reconsider its decision to restrict access to DV 360. This platform should be available to all agencies, regardless of size or scale. It's the only way to ensure that everyone has a fair chance to succeed in the digital marketing industry.

In addition to the points I've made above, here are some other potential negative consequences of Google's decision to restrict access to DV 360:

• It could lead to a decrease in competition in the digital marketing industry.
• It could make it more difficult for small businesses to get the advertising exposure they need.
• It could stifle innovation in the digital marketing space.

Other products with the same problem

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• Campaign Manager 360Get a complete view of all your digital media campaigns.
• Display & Video 360Reach today’s always-connected audiences wherever they are.
• Search Ads 360Get real-time data and unified insights for your search campaigns.

ANALYTICS

• Analytics 360Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences.
• Tag Manager 360Manage all your tags in one place for a smarter, simpler way to oversee your marketing.

I hope that Google will reconsider its decision and make DV 360 available to all agencies. This would be a positive step for the digital marketing industry and it would help to level the playing field for all businesses.

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