Google Keyword Planner's Dirty Secrets

Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk through a number of the "gotchas" in Google Keyword Planner data so you can do better keyword research and make smarter decisions for you or your clients' sites.

Dirty secret #1: Rounded averages

Dirty secret #2: Traffic buckets

Dirty secret #3: Hidden keywords

Dirty secret #4: Combination inconsistencies

Dirty secret #5: Strange recommendations

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