Google NewFront 2024: Unlock the Future of Streaming Ad Buys

Dear Valued Readers,

In today's media landscape, audiences are seamlessly moving between traditional TV, streaming platforms, and digital content like YouTube Shorts. To effectively reach these fluid viewers when it matters most, brands must show up wherever they are watching. The streaming future is already here.

At the recent Google NewFront event  revealed powerful enhancements to Google's Display & Video 360 that will revolutionise how you strategies and execute streaming ad campaigns.

“Google's NewFront unveils groundbreaking updates to Display & Video 360, empowering you to access premium streaming content at scale, harness cutting-edge Google AI for optimisation, and prioritise privacy with new audience solutions”

Here's a detailed look at the major updates:

Gain Access to Worlds of Premium Content & Creators

• Strengthened strategic partnerships unlocking inventory from Disney, Paramount, NBCUniversal, Warner Bros. Discovery and more
• New "Instant Deals" tool lets you configure custom deals with elite publishers directly in the platform
• Bypass negotiations for quick access to top YouTube placements like YouTube Select & Mastheads

"We're thrilled to bring MAX's diverse content to Display & Video 360..." - Jill Steinhauser, SVP, Warner Bros. Discovery

Video : - Jennifer Kisling, Vice President of Programmatic Sales at Paramount, to hear her favorite things about Display & Video 360 and what she thinks about the future of CTV advertising.

Unlock the Power of the Disney Integration:

• Display & Video 360 is the first DSP enabling direct access to Disney's DRAX inventory at scale
• Activate Disney first-party audiences through secure PAIR integration using Disney Audience Graph
• Streamlined workflow for configuring instant Disney deals and unified streaming campaign reporting

Put Google's Latest AI Innovations to Work

• Audience Persona: Simply describe your ideal audience, and generative AI builds a matching segment
• Custom Bidding: Leverage AI's understanding to optimize bidding for objectives like brand awareness
• Experiment Center: Comprehensive testing hub provides transparent performance insights across the funnel

Streamline Yearly Commitments with Cutting-Edge AI

• "Commitment Optimiser" uses Google AI to intelligently balance guaranteed and non-guaranteed deals

• Input your goals, and AI optimizes the ideal committed inventory mix for flexibility and premium reach
• Partners already driving results by expanding premier deal access to 5X more clients

The CTV & overall streaming media revolution is rapidly evolving how audiences consume content. With these trailblazing updates to Display & Video 360, you have the advanced tools to navigate this new frontier and drive impactful results for your brand across streaming channels.

Thanks for reading this Newsletter and looking forward to know your thoughts in the comments below!

Best

Ruhbir Singh