Google Podcasts, YouTube Shopping Updates & ChatGPT's Instant-Use| 12th April 24
Jessie Healy 🎨
Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
Shake Up Your UGC Game With These Proven Concepts
You know you need to incorporate UGC into your ad creative strategy - but where to start? UGC is not just about unboxing or showing your items on camera! It's about how creatively you show your items to people via content. Its ART! In our recent UGC blog, we discussed about all the basics of UGC and how to source great creators .
This week, let's dive into finding out what are the eight most important UGC video types and how you can use them to grow your brand.
1. Problem/Solution
The ultimate goal of UGC advertising! Problem/Solution UGC is simple yet effective: start by sharing a problem, agitate it a little so that the viewer can really relate and then have the creator introduce your product or service as the solution.
More news from across the web
TikTok Looks Set to Be Available in the US For Some Time, Even if Sell-Off Bid is Approved
So what’s going on with the TikTok ban, and is it actually going to happen this time around? It seems to be caught up in a bureaucratic process. But if it is banned, or more accurately forced into U.S. ownership, it may well end up being available in the U.S. for another year, before any further action is required from TikTok’s current owners.
Shopping Cart Abandonment: Why It Matters and What to do For Recovery!
Digital shopping cart abandonment is a challenge that every e-commerce retailer has to face, but it can be incredibly frustrating to stare at data showing you a bunch of abandoned carts without knowing what to do about it.
Google Podcasts Is Gone: Use These 5 Apps To Transfer Your Podcast Library
Google officially discontinued the Google Podcasts app on April 2. Google announced the closing of Google Podcasts in a blog post in 2023, stating that the firm plans to focus more on audio and video podcasts through YouTube Music. Although the app has been discontinued in the United States, it will no longer be available to users in other parts of the world later this year.
Recommended by LinkedIn
SEO News: Google’s John Mueller Clarifies 404 & 410 Confusion
A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and the use of HTTP status codes. Mueller addresses questions raised by a website owner who had previously used AI to generate content for their videogame guide website. After removing approximately 200 AI-generated pages due to concerns, the owner got advice on recovery.
Four YouTube Shopping Updates, Including Collections and Affiliate Hub
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency.
How QR Codes Can Help Brands Meet Consumer Expectations for Sustainability
QR codes are changing the way CPG and retail brands connect with consumers. Transparency fosters trust and accountability, allowing consumers to make more informed product choices. Take Scrub Daddy, for instance. Each package features a QR code with information about how to send sponges back to the brand rather than throwing them away. Through its Recycling Rewards Program, customers earn money toward Scrub Daddy products and merchandise for every sponge they recycle.
OpenAI Announces Instant-Use ChatGPT
ChatGPT announced that as of today it is rolling out the ability for anyone to use it without having to sign up or log into the service. Aside from some missing features, the exact same functionality is available in the free service that was previously available to users who signed up for a free account.
Don’t forget, our team are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
Marketer | Consultant | Founder at Sheikh IT Zone
8moThis is a great resource! When choosing UGC creators, do you focus on a large following or finding creators who perfectly align with your brand voice?