Google takes on the iPhone with Pixel; Uber’s self-driving cars hit a bump in the road, and more news.

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Google unveils its first ‘real threat’ to Apple: Google announced a number of updates today at its Made by Google hardware event, but one of the most anticipated was its Verizon-exclusive Pixel phones -- headphone jack and all -- “that for the first time will go head-to-head with Apple Inc.’s iconic iPhone,” Bloomberg writes. Also announced today were its (relatively) cheap VR headsets, a new Wifi router that will “bathe your whole home in wonderful, soothing connectedness,” Google Assistant (“a personal Google for each and every user”) and more. Check out all the Google goodness here.

Uh-oh: Uber’s self-driving cars have already faced a few hiccups while being tested on the streets of Pittsburgh, including driving the wrong way on one-way roads. Uber has “rushed to be first-to-market” with its driverless cars, but it hasn’t been without consequences: “The company is pushing this technology onto the public when it remains largely unproven and other tests of driverless cars around the US have yielded their fair share of accidents,” Quartz says.

Target’s new target: Target is moving away from suburbia and instead towards college towns and urban areas where it will open locally customized smaller stores that hold limited products geared towards college students -- including ping pong balls located near the beer -- during a time of declining traffic and sales. It also has hopes of becoming a new pick-up spot for online orders.

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Boeing plans to enter -- and win -- the race to bring humans to Mars, taking on the likes of SpaceX’s Elon Musk. Boeing’s CEO outlined a “Jetsons-like future” with “a commercial space-travel market with dozens of destinations orbiting the Earth and hypersonic aircraft shuttling travelers between continents in two hours or less.” It wouldn’t be the first time Boeing won a space race: It brought the U.S. to victory against the Soviet Union in the race to the moon.

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$4.57

-The average fee for using an out-of-network ATM. It’s the 10th year in a row of increases.

The UK pound has reached its lowest level in 30 years “amid mounting concern the U.K. is heading for a so-called hard Brexit that would restrict access to the European Union’s single market,” Bloomberg explains. It’s not all doom and gloom: “The lower exchange rate will cushion the economy by helping exporters, and the currency’s losses this week have buoyed the FTSE 100 Index of stocks, which surpassed 7,000 for the first time in 16 months.”

Cover Art: Google pushes deep into hardware with new Wifi, Chromecast, Home, and Pixel smartphone devices at a press event in San Francisco, California on October 4, 2016. (Glenn Chapman/Getty Images)