Google Web Stories: All That You Should Know

Google Web Story is a web based story version introduced by Google. Just like other stories, they are a dynamic feature that blends images, animation, videos, audio, and even text. It’s convenient to swipe one story to the next or even tap on it to access it.

Individuals love interactive, dynamic content as they find it more engaging than simple text. This is also the reason why every major social platform has this feature. In that regard, Google Web Stories are the same but it has certain differences as well.

If you want expert services in creating and distributing Google Web Stories, then you can also take assistance from our SEO Company India. Else, you can get along and read this complete guide.

This blog covers Google Web Stories extensively. So, if you’re trying to learn more about Google Web Stories, this read will serve as a perfect guide for you.

Google Web Stories: The Basics Explained

Google Web Stories are the web version of the story format that businesses can host, own and create on their websites. They are engaging, full screen experiences that businesses can use to reach their target audience. Unlike other popular story formats, Google Web Stories don’t automatically expire after 24 hours. They can stay for as long as possible.

Moreover, these stories can include Google Adwords, links, and other CTA’s to make them more click worthy and interactive. Apart from the website, these stories can also be accessed through Google Search, Google Images, or Google Discover app that’s available on Android and Apple devices.

Therefore, stories can be used by brands to showcase storytelling and connect with the audience in a more personalized way.

How To Create A Web Story?

Just like other, standard, regular pages on Google, Google Web Stories should abide by the same guidelines. There are majorly two ways to create engaging Google Web Stories:

• If you don’t like the hassle of coding, you can use several story editor tools to create engaging stories.
• AMP or Accelerated Mobile Pages can be used if engineering resources are available. Kindly, also use Chrome Developer tools to imitate various sizes and formats.

Read this official Google guide to create the best Google web story possible.

Moreover, stories should be about brand imaging. Think of your business brand and then deliver. Plan out your story and see which visuals you require. Creating an engaging web story can prove to be fruitful in the long run.

Steps To Ensure AMP Validation

Once the story gets developed, it’s essential to assure that the story is AMP valid. An approved AMP requires adherence to different AMP specifications. Following these AMP specifications, ensures the best performance and experience for the users. You can make use of the tools mentioned below to ensure AMP verification:

• AMP Linter: Checks web stories during the development phase through the command line.
• URL Inspection Tool: Assures web story is genuine AMP and the Google indexing situation of the URL.
• Web Stories Google Test Tool: Checks whether the story is valid or not.

How To Verify The Metadata?

Necessary metadata must be provided for the web stories to appear in Google Search or Google Discover. These are the steps that must be followed:

• Check the full list of metadata.
• Now, check that the web story appears correctly with the help of the Web Stories Google Test Tool.

Moreover, these are the required fields for each web story: publisher-logo-src, title, publisher, and poster-portrait-src.

How To Check If The Story Is Indexed?

Finally, you should verify whether the web story is indexed or not. Simply, use the URL Inspection Tool to submit single URLs or review status with the help of a Sitemaps report or Index Coverage report. If the web story isn’t indexed you can probably:

1. Link web stories from your site or add a web story URL to your sitemap for better indexing of the web stories.
2. Web Stories must always be canonical. Each web story should have a link rel=”canonical”. Moreover, if there are multiple versions of the same story in various languages, ensure to inform Google about the localized versions.
3. Also, check if Googlebot isn’t blocking the Web Story URL via the robots.txt or noindex tag.

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