⚡️ Google's Gemini app 🤖 Alembic 🚀 Coca-Cola using AI for Ads 💡 How GenAI is impacting jobs 🔦 Clara Shih
Steven Wolfe Pereira ⚡️
CEO @ Alpha & Co. • AI, Data & Tech Executive • Board Director & Advisor • Entrepreneur & Investor • Co-Host @ Brand New Podcast
⚡️ <The Highlights>
Mon. 11.18.24: Mistral unveils new AI models and chat features. Mistral’s Le Chat chatbot platform can now search the web — with citations in line, a la OpenAI’s ChatGPT. It’s also gained a “canvas” tool along the lines of ChatGPT Canvas, allowing users to modify, transform, or edit content, like webpage mockups and data visualizations, leveraging Mistral’s AI models.
Sun. 11.17.24: OpenAI's ChatGPT Defeated Doctors at Diagnosing Illness. Dr. Adam Rodman, an expert in internal medicine at Beth Israel Deaconess Medical Center in Boston, designed a study where doctors who were given ChatGPT-4 along with conventional resources did only slightly better than doctors who did not have access to the bot. And, to the researchers’ surprise, ChatGPT alone outperformed the doctors. As reported in the NYTimes, ChatGPT scored an average of 90 percent when diagnosing a medical condition from a case report and explaining its reasoning. Doctors randomly assigned to use the chatbot got an average score of 76 percent. Those randomly assigned not to use it had an average score of 74 percent.
Fri. 11.15.24: Andreessen Horowitz has hired former Facebook policy director Matt Perault to head the venture firm’s AI policy in its Washington D.C. office. Perault said he will lead the firm’s efforts to advocate for bipartisan AI policy, including areas such as open-source models and AI startups. The firm also hired Matt Cronin, a former White House Director of National Cybersecurity and Assistant U.S. Attorney, as a senior national security advisor.
Thu. 11.14.24: Google Releases Standalone Gemini AI App for iPhone. The standalone app offers enhanced functionality, including support for Gemini Live and iOS-specific features like Dynamic Island integration.
Thu. 11.14.24: ChatGPT can now read some of your Mac’s desktop apps. OpenAI announced the ChatGPT desktop app for macOS can now read code in a handful of developer-focused coding apps, such as VS Code, Xcode, TextEdit, Terminal, and iTerm2. hat means developers will no longer have to copy and paste their code into ChatGPT, which has become a common way to use the chatbot. Now when the feature is enabled, OpenAI will automatically send the section of code you’re working on through its chatbot as context, alongside your prompt. However, unlike popular AI coding tools such as Cursor or GitHub Copilot, ChatGPT is currently unable to write code directly into developer apps on your behalf.
🤖 <One To Watch>
Alembic
Alembic provides AI-powered marketing analytics for C-suite executives. Its near-real-time platform leverages cutting-edge mathematics, proprietary algorithms, and composite AI, forming an innovative solution unmatched in the marketplace. Organizations use it to model revenue outcomes, addressing the long-standing challenge of quantifying the impact of marketing on sales. Alembic works with enterprise companies, including NVIDIA, Texas A&M, and North Sails. In February 2024, Alembic closed a $14 million series A round led by WndrCo , the venture-capital firm started by DreamWorks founder Katzenberg, and others including Liquid 2 Ventures , the venture-capital firm started by Joe Montana. “Our technology is like a full-body MRI machine,” Tomás P. , co-founder and chief executive of Alembic, said in an interview. “Our customers say, before Alembic, what they used to evaluate marketing was like an ultrasound that only looked at one part of the body.”
Alembic announced in May 2024 the general availability of the next generation of its platform, the first analytics platform to deploy and feature composite AI. Alembic can now mathematically demonstrate causality in large datasets, initially focusing on marketing ROI. This functionality is like being able to trace and understand the direct impact of a large brand spend, similar to reversing the butterfly effect. Alembic states it can provide the precise causality and ROI insights that has long been the elusive goal of marketing analytics.
🚀 <Getting AI Ready>
Inside The Coca-Cola Company 's first AI-generated TV ads
As reported in Ad Age, Coca-Cola worked with Secret Level and other studios to create three new versions of ‘Holidays Are Coming’ ad.
One of Coca-Cola’s three new AI-produced holiday commercials received an early screening at Ad Age’s Emerging Tech Summit on Tuesday, demonstrating how video AI has reached the TV screen. The ads mark the beverage brand’s first extensive use of generative AI in creating a TV campaign. The commercials are an update to Coca-Cola’s classic “Holidays Are Coming” spot from 1995, but instead of needing to film in snowy climates, the production was done with the help of sophisticated AI models.
Coca-Cola worked with three AI studios—Secret Level, Silverside AI and The Wild Card—to make three versions of the commercial that will run globally across TV, connected TVs and digital video. Secret Level Founder Jason Zada joined Ad Age’s Emerging Tech Summit to share his studio’s take on the holiday ad and talk about the AI tech behind the scenes.
“We worked alongside Coca-Cola to re-imagine … ‘Holidays Are Coming,’ the super-iconic holiday ad,” said Zada. “And the challenge was to basically create a fully generative AI TV [commercial] out of it.”
💡 <The Insight>
How Gen AI Is Already Impacting the Labor Market
A recent article in Harvard Business Review highlighted how generative AI has the unique potential to impact all job sectors, particularly given its fundamental ability to improve its capabilities over time — which promises to affect the workforce in ways that go beyond simple job replacement.
In new research, forthcoming in Management Science, we explore the impact gen AI has already had on the labor market by examining trends in demand for online freelancers. Our findings show significant short-term job replacement after these tools were introduced, and that jobs prone to automation, like writing and coding, were the most affected by ChatGPT. Our research also examines how competition, job requirements, and employer willingness-to-pay have changed to better understand how the online job market is evolving with the rise of gen AI. Although still in its early stages, gen AI’s impact on online labor markets is already becoming discernible, suggesting potential shifts in long-term labor market dynamics that could bring both challenges and opportunities.
🔦 <Spotlight>
Clara Shih
Clara was most recently the CEO of Salesforce AI.
In this role, she oversaw artificial intelligence efforts across the company, including product, go-to-market, growth, adoption, and ecosystem for Einstein GPT, the world's #1 AI for CRM. Einstein GPT delivers over 1 trillion predictions and generative automations every week across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industry Clouds, Mulesoft, Tableau, and Slack. Previously, Clara led Salesforce Service Cloud, the world’s #1 customer service, contact center, digital service, bots, and field service solution.
A digital pioneer, Clara has been named one of Fortune’s “40 under 40” and “Most Powerful Women Entrepreneurs,” Fast Company’s “Most Influential People in Technology,” and a “Young Global Leader” by the World Economic Forum.
Clara is a member of the Starbucks board of directors and serves as Executive Chair of Hearsay Systems , a privately held digital software firm she founded in 2009. She graduated #1 in computer science at Stanford University, where she also received an M.S. in computer science. She also holds an M.S. in internet studies from Oxford University, where she studied as a U.S. Marshall Scholar.
💰 <Capital>
⏭️ <What's Ahead>
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#educacaofinanceira #fe #co-cidadania #empreendedor
1wBoa noite desejo sucesso e excelente semana.
Building custom content engines for B2B companies leveraging CEOs & Executives inputs | International Keynote Speaker
2wGreat insights right there, Steven
Helping brands connect to their audience in new ways
2wSounds exciting — looking forward to Knowing more about it, Steven
Marketing and Digital Executive with extensive experience in Data and Communications. Member of the Australian Institute of Company Directors (AICD)
2wSo informative and what an inspiration Clara is. Really enjoyed this.
Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan
2wVery helpful.