Great Communicator = Great Leader

What do Steve Jobs and Jeff Bezos have in common? They are great communicators. They focus on their messaging and aim to convey the most complex ideas in very simple words.

Are you looking to inspire your employees and other leaders? Do you aspire to be an influential voice in the industry?

Elevate your communication through content creation and become a thought leader in your industry and organization.

For the last three years, LinkedIn has been voted the most trusted social media channel and the ideal platform for thought leaders to grow their audience. 

HERE'S HOW TO BECOME A LINKEDIN TOP VOICE IN YOUR INDUSTRY

1. Uncover your WHY and key messages
2. Produce content that showcases your vision and documents your point of view
3. Engage with your target audience and drive meaningful social media conversations

1- UNCOVER YOUR WHY AND KEY MESSAGES

If you read Simon Sinek, the leadership expert who inspired millions of decision-makers, you would know what I'm talking about. People follow other people through beliefs. 

What do you believe in? What problems are you solving? I believe that great leaders are great communicators.

They build insightful content around their key messages and shape people’s perceptions of the industry. 

Are you looking to educate, drive change, or raise awareness about your mission and organization? Knowing your purpose (WHY) and key messages is the first step toward a successful thought leadership strategy. 

2- COMMUNICATE YOUR VISION AND POINT OF VIEW CLEARLY AND CONSISTENTLY

Every word you say matters. Only when your words, tone of voice, and charisma are aligned will you leave a mark on your audience. Tailoring your communication style and speaking your audience’s language allows you to resonate with your audience and influence them.

Consistency matters for both your brand and algorithm.

Take, for example, Johnny Taylor. With a unified communication style, we were able to grow his platform from 4K followers to over 400K followers in around three years. Taylor was also named a 2022 Top Voice in Company Culture by LinkedIn.

3-  ENGAGE WITH YOUR TARGET AUDIENCE AND DRIVE MEANINGFUL SOCIAL MEDIA CONVERSATIONS

There is an existing conversation happening in your industry, follow it and become part of it.

Look up the key hashtags, follow other thought leaders, and read through their content. Voice your opinion and engage with fellow leaders to expand your exposure and reach.

The impression you make today is how you want people to perceive you in the future. Tell your story, share the lessons learned, and above all else, unveil the person behind the leader. 

Many of the world’s top leaders entrust us with shaping their personal brand and thought leadership online.

Do you need help in building your thought leadership brand? Set a time with us and we'll guide you there.

I look forward to enriching your leadership journey and making you a better communicator. Subscribe to my newsletter and get in touch with me TODAY!

Because every change starts with a story.