Great reads from the greatest admen.
Finally read Peter Mead’s book.
It’s filled with nuggets from his life.
As my first boss, Peter did a talk to the young joiners in the agency at AMV.
It was brilliant.
Everyone left knowing they were in good hands.
He understood the importance of sharing AMV’s story and culture.
(One of the main reasons it was hard for me to leave after 14 years.)
Afterwards I wrote Peter a thank you letter.
He then asked me out to lunch at Langham’s brasserie.
Giving me another hour of his time.
And some rather fine spinach if memory serves me right.
Like all the great admen who’ve been there and done it, he’s taken the time to share the love.
Other great books I heartily recommend include:
Hegarty on creativity, Hegarty on advertising by Sir John Hegarty.
It’s not how good you are, it’s how good you want to be, Whatever you think think the opposite, God explained in a taxi ride by Paul Arden.
Damn Good Advice by George Lois.
1+1=3, Predatory thinking and Creative mischief by Dave Trott.
Their inspired writing motivated me to do this blog.
I hope to stimulate creative thinkers and doers with what I have learnt and what I’m doing.
Tips.
Insights.
Thoughts.
Not that I’m anywhere near their league.
But the more we all give back, the better our industry will become for future greats to write about.
Thanks Peter, John, Paul, George and Dave.
Pay it forward mate. The only ethos worth living by. I'd add "orbiting the Giant Hairball" to your list. A personal fave.
I write the ideas that AI steals (and ruins) 🚀
9yWill read the ones I haven't. And hope to try that spinach.
Mentor / Artist at MiKE N
9yThanks Bryce Main. The world is what we make it.
Multi-genre author, mostly Crime fiction. Scottish. Been writing longer than I’ve been wearing big boy’s trousers.
9yWell said Mike (and you missed out Ringo...). We stand on the shoulders of giants hoping to see better and understand more. Some of us merely look taller.