Great Visual Design Still Matters

How often do you take the time to stop and think about the connection between visual design and human emotion?

The level of design in marketing materials says a lot about an organization. Amateur visuals convey less professionalism, while cohesive visuals unify a brand with a high level of polish that conveys more exceptional professionalism. This polish builds credibility and trust in businesses and can help increase sales.

No wonder the majority of consumers say quality visual design is critical to maintaining strong relationships with their audiences. It's more than just the layout and images, however. It’s how all of the visual components work together to communicate ideas. 

How do you do this? Use a skilled graphic designer with graphic experience. Make your design simple, make it beautiful, and make it easy for people to understand and act.

The goal is to be able to share information so that it can be understood with as little contextual information as possible. (On a side note, this is why infographics are so powerful—they communicate a tremendous amount of information in a graphic format that is quick and easy to understand. These same principles can be applied in print.) The more simple and explicit the content is, the faster people can “hook into it” and find the action they should take. 

When sales, product management, business, and creative leaders work together, they can re-imagine marketing content in ways never done before. [Often,] they pair with a business or creative counterpart . . . to drive marketing and branding decisions together. 

Whether it’s direct mail, packaging, marketing collateral, or wide-format graphics, visual design matters.

Print Still Works, Great designs with unique papers can help create your image.