Growth Case Study: 100M+ Organic Content Views in 16 Months

In January 2019 we launched our growth campaign on LinkedIn because we did our research and knew the immense opportunity for organic visibility and engagement. Our goal was to connect with decision-makers in the health and healthcare space, increase our authority, build a community rooted in trust, and drive high-quality client acquisition. 

Growth Strategy:

Our strategy from the beginning of the campaign was to position each of our profiles as individual niche leaders in the healthcare space:

• Shanee´ Moret - Leadership and Healthcare Marketing
• Courtney Harring - Insurance Credentialing and Medical Billing
• Joy McAdams - Physician Liaison Expertise and Healthy Lifestyle

Growth Results:

In just 16 months we've grown a community of nearly 400K professionals on LinkedIn, generated over 100M organic content views, and increased our revenue by 1000%. The best part is that we've done all of this via ORGANIC content only.

As a point of reference, these growth outcomes would have cost us between $700,000 and $1,000,000 in paid advertisements.

These calculations are based on CPM (cost per 1000 impressions) being between $7.19 and $11.20 on social media platforms like Facebook, Instagram, Twitter, and YouTube (Source for the chart below: How Much Does Social Media Advertising Cost in 2020?)

3 Tips for You to Grow on LinkedIn:

The good news is that this growth case study is one of many. We've been able to drive similar growth results for many professionals and businesses in the last 12 months.

Three things you need to know to grow:

1. Own your story: Your story is what will help differentiate you. There may be 1M people that do what you do, but there aren't a million people with your story.
2. Quality content: There's a science behind the power of storytelling. Your content needs to be authentic, heartfelt, and educational rather than just informative.
3. Networking is a verb: Don't expect overnight results. Networking is about trust, consistency, and value. Learn to give before you take.

Want to learn more about how to grow your business on LinkedIn? I'm here to help. Text me at (561) 240-3358 to book a free consultation :)

Ready, set, GROW! Subscribe to our email family here.

-Shanee´ Moret