Guarding Your Time: A Lesson in Efficiency and Value

In a recent conversation, my coach imparted a piece of advice that struck a chord with me, highlighting an essential truth about time management and client interaction in the realm of public relations and entrepreneurship. This wisdom is also for those of who also are navigating the intricate dance of client relationships and sales dynamics, especially when time is as valuable as money.

His directive was clear and uncompromising: "I only talk to people one time, Pam. For products $2K or less, I don’t talk to them at all. The sales page is sufficient. Either they want it or they don’t."

This approach to client interactions isn't about aloofness; it's a strategic move to preserve one’s most precious resource—time.

Many potential clients are inclined to engage in lengthy discussions, seeking reassurance or additional information, yet this engagement doesn't always translate into action or investment.

This observation isn't just anecdotal; it reflects a broader trend where individuals can spend significant amounts on platforms like Amazon without direct seller interaction.

My coach made it crystal clear: we're in the age where folks drop THOUSANDS on Amazon without so much as a "Hello, how may I help you?" from Jeff Bezos.

This lesson teaches us more than just how to manage our time. It tells us to understand and show the worth of what we know. We should make sure we only spend time on people who are really serious and committed.

It's a reminder that while our openness and accessibility are strengths, they must be tempered with the wisdom to protect our time against endless inquiries that do not culminate in meaningful engagements or contributions to our professional goals.

This philosophy of guarding one's time is not an exercise in exclusivity but a strategic approach to maximizing our impact and focusing our energies where they are most effective.

So, it's time we stop being the 24/7 hotline for tire-kickers and start being the CEO of our time. Yes, relationships are key, and yes, we love our clients. But love doesn't pay the bills—last time I checked, anyway.

Let's save our breath for singing our success song and our time for those who see the value in what we offer from the get-go.

Get around folks that "get you" and respect you. These are the folks that recommend and refer you so you get out there and get known.

My TV Show coming soon, in the meantime: go here