Guest-Driven Transactions: How to Increase Revenue, Decrease Lines, and Improve Guest Satisfaction

Guest-driven transactions (GDTs) are a new way for attractions to interact with their guests and improve the overall experience. GDTs can increase revenue, decrease lines, and improve guest satisfaction by giving guests more control over their transactions.

How GDTs Increase Revenue

GDTs can increase revenue for attractions in a number of ways. First, they can make it easier for guests to purchase add-on experiences, such as food, drinks, and merchandise. Second, they can help attractions target their marketing and promotions more effectively. Third, they can collect valuable data about guest behavior, which can be used to improve the overall experience.

Gatemaster Technology, a leading provider of ticketing and guest management solutions for the attractions industry, found that attractions that implemented GDTs saw a 20-40% increase in revenue. 

How GDTs Decrease Lines

GDTs can also help attractions decrease lines by allowing guests to pre-purchase tickets, make reservations, and check-in online. This can free up staff to focus on providing better customer service, and it can also help to reduce the number of walk-up guests.

For example,  SomerSplash Waterpark accelerated online ticketing and payments from 30% to 80% of sales in a single season.

How GDTs Improve Guest Satisfaction

GDTs can improve guest satisfaction in a number of ways. First, they can make the transaction process more convenient and efficient. Second, they can give guests more control over their experience. Third, they can collect valuable data about guest behavior, which can be used to improve the overall experience.

What Makes Guests Invest More in Experiences

Gatemaster looked at what made guests invest more in experiences, and they found that the following factors were important:

• Convenience: Guests are more likely to invest in experiences that are convenient and easy to purchase.
• Personalization: Guests are more likely to invest in experiences that are personalized to their interests.
• Transparency: It's important for guests to feel confident that they're receiving the most value for the price they're paying.

Why Spending More Time with Menus and Less Time in Lines Financially Benefits Attractions

When guests spend more time with menus and less time in lines, they are more likely to make impulse purchases. This is because they have more time to browse the menu and consider their options. Additionally, they are less likely to be frustrated by long lines, which can make them less likely to make any purchases at all.

Conclusion

GDTs are a powerful tool that attractions can use to increase revenue, decrease lines, and improve guest satisfaction. GDTs can create a more convenient, personalized, and flexible experience for guests by giving guests more control over their transactions. This can lead to increased spending, repeat visits, and positive word-of-mouth.

If you are an attraction professional, I encourage you to learn more about GDTs and how they can benefit your business. Gatemaster Technology is a leading provider of GDT solutions for the attractions industry, and they can help you get started.