Guest Segmentation 1️⃣0️⃣1️⃣ The basics to create a targeted campaign
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it.
This is where guest segmentation comes in, a powerful strategy for personalising offerings and communication to connect more deeply with each guest.
Not only can you enhance the guest experience, but you can also optimise your pricing strategies for different audiences and increase your marketing efforts.
Here are 3 segmentation filters you can create with your CRM👇
1. Purpose of travel: Business
They value efficiency and convenience. You can highlight your hotel's proximity to business districts and on-site business amenities, such as workspaces and meeting rooms.
2. Luxury Seekers
They love luxury. Highlight your hotel's fancy rooms, special features like spas and great restaurants, and personal attention from the staff.
3. Families
We all love families! You can attract them by highlighting your hotel's kid-friendly amenities like pools, game rooms, and on-site activities. Offer family packages that include bundled pricing for children's meals or complimentary access to attractions.
Nook Society: How to deliver an entire experience that goes beyond selling a bed
Today, working remotely and wellness tourism both have become a common practice, especially among modern travellers.
Nook Society, a German hospitality brand, understood this trend perfectly.
Here are 3 things they do to cater to the modern travellers 👇
1. Use content as an added value
They don’t only craft creative messages but offer additional content, such as playlists they’ve curated for specific events happening on the property and tailored content for a meditation retreat.
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This content aligns with the vibe and the message the property tries to communicate.
2. Elevate the experience with communication that matches the services
They change their communications depending on the type of service guests have booked. In their guest journeys, they mix useful information with inspiring tips about how guests can make the most of their upcoming trips.
3. Keep a consistent brand tone
They use technology to translate the essence of their brand into their communication, always remaining as a company focused on people.
Watch now 👇
Creating a guest journey strategy: Opinions from experts
Do you have a guest journey? If not, are you struggling to create one?
Watch this recording and learn from hospitality experts how to create the perfect guest journey for your hotel.
and more! 💡
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