Hallmark Health Plan Pulse Check: March 2024
Joe Dahlkemper
Member Engagement Strategy | Stars | CAHPS | HOS | HEDIS | Retention | Health Equity
Welcome to March Hallmark Health Plan Pulse Check, my monthly newsletter where I share the latest member engagement strategies. Below, you'll find noteworthy studies that caught my eye and strategies aimed at enhancing MA member satisfaction, loyalty, and retention.
Joe’s Top Posts:
According to Mark Farrah Associates, BCBS membership comprised 37% of total U.S. health insurance enrollment including Individual plus Employer-based, for all funding types, Medicaid & Medicare, or 119.7 million members. This brief assesses year-to-date profit margins of BCBS plans, comparing year-over-year performance from September 2020 (3Q20) to September 2023 (3Q23), based on statutory financial data from MFA’s Health Coverage Portal™.
Read the full article here: https://bit.ly/3Sqz1h9
Understanding will be key this year–both to member value and to CAHPS ratings.
Recent studies show MA members need help in two important ways: understanding the coverage included in their plan, and using the coverage they have.
Healthcare plans need new ways to deliver information to their members, and direct mail remains one of the most successful engagement strategies. Send your members a note they’ll love that will help them get more out of their plan. Reach out to learn about how easy it is to set up.
After-care communications can differentiate your member’s experience.
Recent findings spotlight a fragmented patient experience, marked by inconsistent, perplexing, or forgettable interactions after members engage with their plan. Personalized and memorable direct mail can be a powerful solution, offering payers a way to communicate with simplicity and impact to build member loyalty between care events.
Member loyalty has impacts far beyond plan renewals and CAHPS scores:
+ Appointment attendance and care plan adherence
+ New member referrals
+ Reduction in call center complaints
+ Better employee experiences
Reach out to me to explore how direct mail from Hallmark Business Connections can make an impactful change in your 2024 CX strategy.
To talk more about the latest health plan member engagement strategies, send me a message on LinkedIn. I’d love to connect.
Thanks for subscribing, and stay tuned for next month’s Hallmark Health Plan Pulse Check.