Happy Birthday - Text messaging
Did you know, on this day, 3 December, in 1992, the first text message was sent?
Neil Papworth sent the message "Merry Christmas" from a computer to the cellphone of Vodafone Director Richard Jarvis.
And just look how far we have come since that day.
SMS text messaging is used by individuals as well as millions of companies and organisations all over the world.
With a 98% open rate SMS text messaging has never been more highly regarded as a channel for personalised, relevant and timely engagement.
This time of year, pre-xmas sales promotions, order deliver notifications, updates and confirmations SMS text messaging is not just accepted, it is expected.
Make today, 3 December 2019, 27 years after the very first message was sent, a day you will stop and think about mobile engagement and how it could help you and your organisation.
If it helps … 3 simple, yet key statistics ;
- SMS has a 98% open rate
- 65% of people make a purchase as a result of a relevant and timely SMS
- SMS is the #1 channel for important real-time information
Just a few areas where SMS is adding value every day ;
- Sales enquiry acknowledgement and sales team update
- Booking confirmation and reminders
- Event promotion, registration and reminders, and post event feedback
- Business continuity – emergency staff alerts
- Customer Support
- Membership and subscription renewals
- NPS and customer satisfaction / survey
- Click and Collect – your order is ready for collection
- Check your email -we sent you some information and it may have gone into your junk/clutter folders
- Sales promotions, special offers
- Competitions – click to enter – Instant Win
Neil Papworth, thank you for what you achieved 27 years ago and let’s see what we can achieve in the next 27 … these are extremely exciting times for anyone who works in the world that is associated with customer engagement, feel free to reach out if you want to explore further, our world that includes all things customer engagement.
Ian Hales is Commercial Director at Engage Interactive
Ian.hales@engageinteractive.com.au
www.engageinteractive.com.au