Harnessing the Power of Food as Medicine with Avocados

The White House Conference on Hunger, Nutrition, and Health, held in September 2022, issued a call to action to end hunger and reduce the prevalence of chronic disease in the United States by 2030.

Though the concept of “food is medicine” is regaining traction today, the Hass Avocado Board started communicating nutrition research since 2012, emphasizing the importance of incorporating nutrient-rich foods like avocados into everyday diets. HAB’s communication efforts focus on three primary messages:

1. Food Is Medicine: avocados provide healthy fats that are vital for nourishing the body and fostering overall health. By embracing the principles of food is medicine individuals can take proactive steps to enhance their well-being.
2. Avocados Work: avocados are not only delicious, but they are also a nutrient powerhouse. We will continue to promote research showing that avocados can be a part of a healthy eating diet. Our research pipeline consists of weight management, type 2 diabetes management, heart health, and healthy living at every age.
3. It’s Easy: making healthy choices shouldn’t be daunting. Avocados make it simple to elevate the nutritional content and that yum factor of any dish or meal. Adding avocados can make healthy eating not only easy, but delicious and enjoyable experience.

These messages will play an integral role in all of our nutrition marketing efforts targeting health professionals, general market and Hispanic market consumers providing them with evidence-based resources, quick and easy recipes, as well as how-to tips on fresh avocados.

To learn more about how to harness the power of food as medicine with avocados, visit LoveOneToday.com.