Have You Ever Realized You’re in the Middle of a Moment?
The Power & Light Collaborative

Have You Ever Realized You’re in the Middle of a Moment?

Sometimes, you can actually feel the industry around you shifting—where everything you thought was certain is being reshaped. Right now, financial services, especially credit unions, are at a turning point. Consumer behavior is moving rapidly away from traditional banking, and the old product-centric approaches aren’t delivering the same results.

This is a moment of incredible opportunity.

Every day, new use cases, providers and technologies flood the market, providing consumers with options they didn’t have before. These consumers, who are eager and willing to try new solutions, are bypassing traditional institutions in favor of more agile, tech-driven services they can find themselves. The question is—are credit unions ready to meet these needs, ingest these provider services and continually interact with, engage and deepen utilization of their FI to boost member economic participation so they continue to increase member deposits and new member growth?

At the same time, there’s a wave of seasoned, talented leaders—some of the best in the industry—who have recently flooded the market and are ready to take on these challenges. But many firms can’t afford to bring them on full-time.

As a leader, you might look at this landscape and see a gap, a disconnect between the talent, the technology, and the needs of credit unions. And in that gap is a unique opportunity—one that can drive real, lasting growth.

I’ve always believed in the power of aggregation—it’s an efficient way to bring together talent, technology, and strategy to solve big problems and fuel growth.

So, What if We Closed the Gap?

What if credit unions could seamlessly adopt and scale new technologies that are already available and aligned to your member journeys? What if these technologies and their firms were explicitly built with members in mind, designed to enhance the member experience and increase engagement across the board? Imagine a world where the strategic growth of credit unions is driven by partnering with organizations that put members at the center, where each interaction and service is designed to deepen member involvement and value.

It’s not about the technology itself—it’s about the humans that technology serves and the outcomes it delivers. The business case for member engagement is the key to growth.

That’s where the Power & Light Collaborative comes in. PLC is a platform of elite fractional talent, focused on accelerating the scale and maturity of technology providers through expertise in customer experience (CX), the buyer’s journey, integration, commercialization strategies, and a deep dive into each offering’s true value proposition to ensure your message and GTM approach is aligned with your buyer's needs, rather than the tech firm's needs.

Our mission is simple: unlocking growth. Does the solution truly meet credit unions' needs? Does it deliver an exceptional member experience that drives deeper utilization and engagement with the credit union? And does it integrate seamlessly with other technologies to create a holistic solution?

I’m proud to be a founder and investor in this incredible organization, backed and run by an elite team of leaders who are experts at what they do including Pam Edwards Greg Gambal Marjani H. Brian Mitchell Deidre (Dee) McQuaide Zach Lyons Nancy Chien MBA Jeanette Thebeau and more.

If your organization is ready to rethink how you connect with the market, smooth out the bumps in your growth strategy, and deliver real value to your market, you can find The Power & Light Collaborative here. Together, we can drive the kind of growth that aligns with our shared mission of delivering true value to consumers.

Let’s stop talking about our intentions—and seize this moment and actually deliver on them to all scale and grow!

Julien Brault

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1mo

Great read!

Let’s Go!

Congratulations, Sam! Love it!!

Sean Lacy

Leader | Communicator | Collaborator | Engaging and inspiring people to achieve organizational goals

2mo

This is amazing, Sam! This team, with your leadership, will do great things for the CU industry!

Kim S.

Vice President, Growth Optimization at Velera

2mo

Great team great leadership. I love seamless, integrated technology wrapped around the member engagement and experience!!!!! I think this team will do amazing things

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