Helpful Tips for Writing a Blog
Kristy Gusick
![Kristy Gusick]()
Kristy Gusick
Outsourced Marketing Services | | Marketing for Accounting Firms, RIAs, Financial Advisory Firms | Animal Lover | Believer | Founder of Align Marketing Group | FPA of MN Board Member
- Stick to your area of expertise
- Use a short, attention-grabbing headline
- Write like you are speaking to an eighth grader
- Be concise and make clear points
- Avoid industry jargon – no selling!
- Don’t be afraid to inject your personality
- Use inverted-pyramid writing style (most important information at the top)
- Good blog posts don’t have to be long (400 – 600 words or less)
- Use photos, graphics or videos when possible
- Use lists if appropriate (example: five tips for retirement planning)
- Choose subjects that are relatable to the general public
- Include links to more information, when available
Helping people protect their most valuable assets
6yGreat list, Kristy! Thank you!