→ Here's How You Grow Your LinkedIn Newsletter

Most people don't give LinkedIn newsletters enough love and attention.

Having a LinkedIn newsletter has been super successful for me.

I started building this newsletter in September, 2022.

Since then I've sent out one edition per week.

Today we are 77,140 subscribers.

Here's my top tips to grow yours:

Let's start with the 5 DOS

1. Keep it light.

People have a short attention span on social media.

Write like you talk.

Avoid big blocks of text.

Use short sentences.

2. Design a new banner for each edition.

I promise you will get more people to read and engage if you do.

3. Provide value week after week after week.

Give loads away for free.

Ask for feedback on how you can improve the reading experience and what topics people want to read about this will generate results.

Now and then you weave in your product and services.

Then you will get people reaching out (editions will convert to business) and companies wants to either sponsor or collaborate with you to reach your audience.

4. Just like people want to follow people (personal branding > company branding) this is the same. Put yourself on the banner.

5. Promote your products and services at the end of your newsletter.

This edition of The Future of Work Newsletter is brought to you by:

Ahrefs

↓

Here's how to get more traffic from Google in 3 simple steps - it's FREE:

1. Connect your website to Ahrefs Webmaster Tools

2. Run a site audit

3. Learn what needs to be done to improve SEO

I don't know about you, but I'm definitely going to use this ✌️ Let me know if you do too?

Now the 5 don'ts:

1. Don't go too deep - if you do, people won't read it.

Skip the brain dumps.

Skip generic and obvious content.

2. Most newsletters I see on the platform is boring.

Make it fun, be different - make yours POP OUT in the feed.

EARN the attention from people.

3. Don't put random people on the top banner.

Make it personal, be playful, put yourself up there. People follow people!

4. If you find it hard to come up with topics, start like I did: ask people if you can interview them in the newsletter. I have featured: Justin Welsh, Tim Denning, Nick Bloom (Stanford University), Annie Dean (Atlassian), Jasmin Alić, Darren Murph, Sagar Khatri, Chris Herd, Scott Leese, Linda Nordgren (Oatly), Melissa Kwan and many more.

5. Don't quit. Incredible things happen when we keep going when we feel like giving up.

You got this!

→ Questions? I'm just a message away

👋 Hope you found this helpful!

Do you want to get 77,000 eyeballs on your brand? 👀 Book your spot here