Here’s Something You Already Knew — but What Are We Going to Do About It?

The insurance industry, and independent insurance agents in particular, are struggling to keep and retain talent.

That’s hardly new news. Yet it’s the same news the industry has been sharing for literally more than a decade. I know it. You know it. Everyone knows it.

So are we simply going to accept our fate and continue to nod our heads in surrender? Not if those who attended the recent PRO-to-PRO executive retreat in Celebration, Florida, have anything to say about it. In fact, as part of our discussion and review of AIMS activities, we came to resounding agreement that we want to actively work in the coming year toward making our publicly stated vision a reality: “The AIMS Society strives to elevate the insurance profession.” (After all, an elevated profession is an attractive profession).

And just how do we intend to accomplish that? By “inspiring passion for insurance marketing and sales by supporting professional and personal development with education and collaboration that challenges, demands accountability and delivers actionable information.”

As we said during our time together in Florida, we want to make insurance “cool,” for lack of a better word, and we’re excited to share our passion about an industry we all know makes a true difference in the world. Reiterated during our meeting, there are few other industries that can make such a direct impact on an individual’s security or help people and businesses return to a sense of normalcy following a loss. That’s a pretty noble calling.

So, here’s what we’re hoping: that you want to share the positives of our profession and you want to change the trajectory of our talent shortage. Change will only come if we all actively engage to promote and educate both inside and outside the insurance industry. We’re excited about the possibilities. We’re excited to create change through AIMS.

If you’d like to join us, we sincerely hope you’ll consider a position on the board or offer your involvement in other ways. If you’re ready today or you have questions about how you can help, contact Donna Gray at the AIMS Society at donna@aimssociety.org. If you need a bit more detail before committing, keep an eye out for some updates and invitations over the next few months. We’re ready to engage and can’t wait to hear your ideas and benefit from your unique talents. Let’s work together to make some exciting news!