Here’s What You Missed Last Week: Instagram’s Gift Feature + Google’s New Algorithm Update to Fight AI 🤖

Keeping up with new changes on various social media platforms is essential to staying ahead on social media. Here's last week's top social media news.

Google 

• Google’s testing a search update that could improve your product discoverability. (Read)
• Google’s enhanced search tools let shoppers enjoy your seasonal promotions. (Read)
• Google continuously scrolling desktop feature now available globally. (Read)
• Google rolls out new search refinements for top bar filters with related topics. ( Blog)
• Google Chrome adds 3 site search shortcuts. (SEL)
• December 2022 Google Webmasters Report. (Seroundtable)
• Google Shuts down Duplex on Web. (SEL)

Tiktok 

• TikTok's reported test suggests a new way to watch videos. (Read)
• TikTok’s making it easier for you to find the perfect partner for your next campaign. (Read)
• TikTok’s expanding a major shopping tool that lets your customers make in-app purchases. (Read)
• Texas bans Tiktok on government devices amid China-data sharing concerns. (Check)
• TikTok working on a new feature called “Posted Drafts” that automatically saves your most recent post as Draft. (DIW)
• Tiktok to push social features like IG as growth slows. (TI)

Instagram 

• Instagram could take on BeReal with reported new updates. (Read)
• Instagram’s newest update for brands lets you categorise your DMs. (Read)
• Your Meta ads can finally target your Instagram followers. (Read)
• Instagram’s making your image posts sound-on with its latest update. (Read)
• Instagram launches new feature “Account Statuses” to inform creators about content violations & Shadowban. (Check)
• Instagram testing “DM labels” to help Small businesses manage customer Interactions in the App. (SMT)
• Instagram & Meta discussed launching Blogging features on Instagram after Twitter’s Elon takeover. (PP)

Meta 

• Meta wants Facebook and Instagram to be go-tos for your next NFT drop with new improvements to Collectibles. (Read)
• Meta considers removing News section in US if Journalism Act passes, because then Meta needs to pay publishers. (SEJ)
• Meta adds Instagram Audience Targeting for IG & FB Ads. (SMT)
• WhatsApp now have Facebook-like Avatars, you can create your own avatar now. (Blog)
• A New EU Digital Acts law can affect Targeted & Personalised Meta Ads. (Gizmodo)

Twitter 

• Twitter Coin could be the future of your in-app payments. (Read)
• Twitter Blue might launch this week with an updated price tag. (Read)
• Twitter’s refreshed some ad solutions to make your performance advertising more relevant. (Read)
• Recent World Cup insights show Twitter is where sports fans are. (Read)
• Elon Musk says Twitter will inform you about Shadowban if you’re shadowbanned. (Statement)
• Twitter to delete 1.5 Billion accounts to free usernames, Brands keep an eye on your favourite handle. (Insider)
• Twitter kills another feature called “Twitter Moments”. (Engadget)
• Musk Threatens to Sue Twitter Employees who leak Confidential informations. (Insider)

YouTube 

• YouTube’s testing two Community posting options that let you share more with subscribers. (Read)
• YouTube’s update makes it easier for your subscribers to find more of what they like. (Read)
• YouTube Streamy Award Winners list is here for you. (Tubefilter)
• Youtube adds New Chat Emotes and New Shorts Editing Features. (SMT)

Pinterest 

• Pinterest’s first collaborative content series lets you virtually tour the Louvre. (Read)
• Improve your conversion campaign efficiency with Pinterest’s new API. (Read)
• Pinterest Announces Partnership Partnership with Elliott Investment management. (BW)

LinkedIn 

• LinkedIn’s latest ad tools help you reach B2B buying groups. (Read)
• LinkedIn’s reported new feature helps you declutter your inbox. (Read)
• LinkedIn’s latest updates for marketers include SEO-friendly newsletters and new analytics. (Read)
• LinkedIn’s giving you more control over your ads with its latest brand tool. (Read)
• LinkedIn extends Free LinkedIn Learning Programme for in-demand jobs. (TC)

Snapchat 

• Snapchat’s Branded AR Lens matches your customers with their ideal gift. (Read)
• Snapchat’s report says AR is key to helping your customers make faster purchase decisions. (Read)
• Snapchat will allow creators to make money from AR filters. (Snap)
• Snap partners with Adidas for new Bitmojis & AR filters. (TC)

Marketing 

• Amazon launches a Tiktok-like Photos & Videos feed feature called “Inspire” for products. (Read)
• Walmart unveiled new Search Tool “TrendGetter”. (RD)
• Amazon will pay users to share their Ad Viewing Data. (DIW)
• WordPress hit with various vulnerabilities before the next Update. (SEJ)
• Disney launches Ad-supported Tier with 100 Advertisers. (TC)
• Microsoft adds new Advertising Updates like Ad Schedule Calendar, etc. (Seroundtable)
• Giphy to add alt text feature to make GIFs more accessible & better for SEO. (EN)
• Telegram gives users more ways to hide their phone numbers. (Read)

Content Opportunities 

• 12 December: Green Monday / National Poinsettia Day / Change the headline on top performing post and share.
• 13 December: National Violin Day / Day of the Horses / Talk about the backstory behind your product.
• 14 December: Free Shipping Day / Monkey Day / Share a limited time Free shipping offer.
• 15 December : Bill of Rights Day / National Re-Gifting Day / Share your gift ideas in IG Stories.
• 16 December : Day of Reconciliation / Avatar 2 Releases / Turn two of your posts into one and share long form content.
• 17 December : Wright Brothers Day / National Maple Syrup Day / Post your 2023 Predictions.
• 18 December : FIFA World Cup Final / International Migrants Day / Ask your Followers about World Cup.

Let Us Grow Your Revenue...