Here's Why Your 2025 Copywriting Goals Are B.S.

It's All About the Grind, Not the Dream

Listen up, folks, 'cause I'm about to drop some real talk on this whole goal-setting crap.

We've all heard it, right?

Set your goals, visualize success, and bam!

You're rich, you're famous, you're happy. But let me tell you something - that's some straight-up fairy tale crap.

Forget The Feel-Good Lie

Setting a goal?

That's the easy part. It feels good, like when you eat a big ass piece of cake and think, "Yeah, I'm gonna start my diet tomorrow."

But here's the truth: saying you wanna lose weight or learn Spanish or whatever, it's just you high off your own supply of good intentions.

• Example: You say, "I'm gonna lose weight." Okay, cool. But how? By eating air? By running from your responsibilities? Without the specifics, you're just daydreaming about fitting into those jeans from high school.

The Vague B.S.

Goals like "be more successful" or "learn a language" are so damn vague, they might as well be smoke signals.

• No Measuring Stick: How the hell do you know you've "succeeded"? When you can say "bonjour" without sounding like a tourist? Without numbers, without deadlines, it's all just hot air.
• Procrastination City: These big, fluffy goals scare you into doing jack shit because they're so overwhelming. You end up procrastinating like you're waiting for the perfect moment that never comes.

The Grind - That's Where It's At

Strop dreaming and start doing:

• Break It Down: If you wanna write a book, break it down. Write a page a day, do some research, edit like your life depends on it. Make it real, not mythical.
• Deadlines or Bust: Give yourself some urgency. Without a deadline, your goal might as well be "win the lottery next Tuesday."
• Keep It Real: A plan means you can see where you're screwing up and fix it. It's like looking in the mirror after a long night; you see the truth, then you adjust.
• Adapt or Die: Life throws curveballs. With a plan, you can dodge or duck, not just stand there with your thumb up your ass when shit hits the fan.

Dreams vs. Reality Check

Dreaming is dope, but without the blueprint, you're just blowing smoke. Here's how you get from dream to reality:

• End Game Vision: Picture where you wanna be, but then zoom in on what you gotta do today, this week, to get there.
• SMART Goals: Be Specific, Measurable, Achievable, Relevant, and Time-bound. Don't just set a goal, set a plan.
• Check Yourself or Wreck Yourself: Keep revisiting your plan. What's working? What's not? Adjust, don't give up.
• Celebrate the Little Wins: Every step you complete, celebrate it. That's progress, not just dreaming.

The Bottom Line

So, yeah, the case against goal setting isn't about saying goals are for suckers; it's about recognizing that without the hard work, the specifics, the grind, your goals are just wishful thinking.

If you want to make your dreams come true, focus on the journey, the daily hustle, not just the destination. Your success isn't in the sky-high dreams but in the nitty-gritty of daily doing.

All good wishes,

Doug

P.S.: Need someone to keep your butt in check while you chase those dreams?

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